The Lancet medical journal has published an article condemning the organisers of the World Cup for accepting sponsorship from companies which sell unhealthy food and drink products.

Academic authors Dr Jeff Collins and Dr Ross MacKenzie submitted a paper to the journal questioning the ethics of sports bodies, like FIFA, which officially partner companies such as Coca-Cola, McDonald’s and Budweiser.

Dr Collins said: “FIFA’s current official partners illustrates the tensions that exist between international sport and health promotion.”