X-Leisure signs Britvic sponsorship deal
X-Leisure, which owns and operates the SNO!Zone and Xscape brands, has agreed a sponsorship deal with soft drink company Britvic.
Britvic will become the preferred supplier to all X-Leisure's UK venues as part of the deal, which also includes marketing rights and joint initiatives for a period of three years.
Britvic branding will appear on the real snow slopes and advertising screens. The deal was brokered by sponsorship agency brandmeetsbrand.
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