Computing solutions company X2 Computing has installed a digital signage solution at Cadbury World in Birmingham, UK.

Comprised of a 52in screen (plus a 42in screen situated near the attraction entrance) installed behind the ticket sales desk and a server with an installed signage application, the package is designed to reduce administration costs and increase revenue.

This is done by providing up to the minute information on ticket sales and admission times, while also advertising additional on-site and offsite attractions.

Additionally, the system allows Cadbury World to advertise promotions for future events, season passports and special offers in the Cadbury World shop and restaurant.

Tim Gimbert, operations manager at Cadbury World says: "The new system has met our highest expectations, presents a more up to date and professional image across the whole reception area and frees up staff to be more responsive to the needs of visitors at all times as well as making a real contribution towards ensuring visitor safety and comfort".