Fitness sector training providers must strengthen digital offering, report finds
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Everyone Active
Unlimited earning potential
Camberwell Leisure Centre, London, UK
Kirklees Active Leisure
£22,079
Kirklees - Dewsbury/Huddersfield
star job
Xercise4Less
Competitive
Rugby, UK
Burnley FC in the Community
£25,000 to £30,000 per annum
Burnley, UK
Leigh Sports Village
£18,950 - £22,302
Leigh Sports Village, Wigan, UK

Fitness sector training providers must strengthen digital offering, report finds

Job opportunities
Kirklees Active Leisure
£22,079
location: Kirklees - Dewsbury/Huddersfield, United Kingdom
training opportunity
Les Mills
location: Nationwide, United Kingdom
more jobs

Education and training providers in the health and fitness sector need to embrace learning technology solutions or risk losing out to more innovative suppliers, awarding organisation YMCA Awards has warned.

Increasing numbers of students in the sector now expect access to on-demand learning, so they can study at a time and place that suits them, according to a report published by YMCA.

The report surveyed 250 students about their study routines and found that 68 per cent of e-learning is done outside of the traditional 9am–4pm hours using digital resources, and 16 per cent is done during the weekend. The most popular times for e-learning were 4–5pm, followed by 8-9pm. The most popular e-learning days were Wednesday, followed by Tuesday.

Almost half of students surveyed said they had used a smartphone in their studies over the past 12 months. The document said: "Over the past year, smartphones have surpassed desktop computers for internet searches for the first time – meaning providers should incorporate mobile methods into their teaching. This will become particularly important in the active leisure sector, where learners will appreciate the ability to learn on the move, or in different environments."

The report also found that the majority of learners (82 per cent) preferred a mixture of digital and print materials to support their learning, with 46 per cent favouring resources that can be used offline.

Of the learners questioned: 24 per cent used online games; 70 per cent used online quizzes; 78 per cent used websites; and 62 per cent had used online videos. In addition, 60 per cent of learners surveyed value small, bite-sized learning content of five to 10 minutes, while 59 per cent like multimedia to be included within this, such as video, audio, and illustrations.

Only one in four people had used online games, suggesting that these more advanced methods of learning technologies are yet to be fully adopted by the majority of students, the report said.

It concluded: "The sector must ensure that the quality of digital learning is prioritised as much as face to face. Therefore, the quality of learning content, teaching and assessment must be prioritised.

"Don’t fight learning technologies – digital learning must be embraced if education providers are to stay ahead of the curve. Digital advancements will continue, regardless of whether we evolve with them."

Commenting on the findings, Rob May, YMCA Awards director, said: “It is clear from our research that providers are still at various points in their digital learning journey; there’s still work to be done to make strides towards industry wide adoption. One thing we can say for sure is that students are really benefitting from the flexibility that digital learning offers.”

Sign up for FREE ezines & magazines
Education and training providers in the health and fitness sector need to embrace learning technology solutions or risk losing out to more innovative suppliers, awarding organisation YMCA Awards has warned.
HAF
THUMB73486_854606.jpg

More News

1 - 15 of 43,090
15 Jan 2021
Fitness First has launched a new free digital fitness hub, offering users a wide range of virtual classes and training sessions. Called FitX Player, the ... More
15 Jan 2021
The Gym Group has brought in Rio Ferdinand and Wais Shaifta as non-executive directors, signalling a broadening of its remit, new horizons and an intention ... More
14 Jan 2021
As the global vaccine rollout brings reopening closer and heralds the end of lockdowns, jostling is beginning for the resumption of live fitness industry events ... More
14 Jan 2021
Less than half (44.9 per cent) of children and young people in England met the recommended levels for exercise (60 minutes or more a day) ... More
13 Jan 2021
An England-wide survey of over 5,000 adults found that 80 per cent of people aged over 18 have made the decision to change their lifestyle ... More
12 Jan 2021
The government needs to provide the fitness and physical activity sector with a plan which will not only provide immediate, essential measures to secure its ... More
MyZone Group Ltd
MyZone Group Ltd
12 Jan 2021
Book4Time, a leading cloud-based business management solution for the global hospitality, spa and wellness industry, has received a significant growth investment from Serent Capital, a ... More
12 Jan 2021
Some Brits drop their exercise habits, eat unhealthily and drink more alcohol during lockdowns, according to research from the University of East Anglia (UEA). A ... More
12 Jan 2021
The Museum of Military Medicine in the UK has received planning approval for a new building in the city of Cardiff. As a result, the ... More
12 Jan 2021
ILMxLAB – a subsidiary of Lucasfilm – has launched a new virtual reality (VR)-based experience for visitor attractions. Based on the hugely popular Star Wars ... More
12 Jan 2021
Construction work has begun on the huge Shanghai International New Cultural and Creative esports Center. The 500,000sq m venue is estimated to cost around 5.8 ... More
11 Jan 2021
New year, new celeb workout as Mark ‘Bez’ Berry announces the launch of his own Joe Wicks-style youtube workout channel – Get Buzzin’ with Bez. ... More
TVS Sport Surfaces
TVS Sport Surfaces
08 Jan 2021
Frasers Group will open three new regional flagship Flannels-branded retail stores during 2021 – each of which will feature fitness studios. The Mike Ashley-owned retail ... More
07 Jan 2021
The closing of gyms, leisure centres and swimming pools under COVID-19 restrictions is costing the NHS £7.25m a week in lost social value. The figure ... More
07 Jan 2021
The UK physical activity sector will lose around £400m a month during lockdown. The figure, from industry body ukactive, is based on lost membership fees ... More
1 - 15 of 43,090
HID Global
HID Global