Italian specialist spa search engine Youspa has signed an agreement with Pure Beauté Inc – a spa and luxury brand consultancy from the US. This collaboration has formed Youspa US, expanding the spa search engine’s reach into what it said is “the most strategic location for the internationalisation of Youspa.eu.”

The original European search site, www.youspa.eu, features more than 100 search parameters to enable users to find the best spa for their wellness requirements.

The company said the US represents the most strategic location for Youspa’s expansion because global digital diffusion in the daily lives of consumers means consumers everywhere are searching for spa solutions internationally.

Pure Beauté Inc has a management team with 25 years’ experience in the US market, which will enhance Youspa’s offer for spas registered on the site, the company said, and wellness businesses will be able to further develop their own businesses through the communication and marketing services that Youspa has developed.

Régis Boudon­Doris, founder and CEO of Youspa, said: “Pure Beauté Inc’s team leaders, Crystal and Frank Prescuitti, share the same business objectives and approach with Youspa – namely prioritising medium­ and long­-term strategies to maintain consistent business growth.”