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easyGym signs deal with Virgin Active for two clubs
By Tom Walker
Stelios Haji-Ioannou
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easyGym, the new budget club concept from easyJet founder Stelios Haji-Ioannou, will officially open for business this summer after signing a deal with Virgin Active.
easyGym will take on two sites in Slough and Wood Green and aims to open ten clubs a year from 2012 in addition to other properties earmarked for 2011.
easyGym is the first fitness brand from serial entrepreneur Stelios who signed a licensing deal with private-equity backed Fore Fitness to develop the brand.
Fore Fitness will introduce memberships starting from £15 per month across the easyGym chain.
Paul Lorimer-Wing, joint CEO of easyGym, said: "We've worked closely with some of the best brains in the business to develop a proposition which we are confident will make us a leading player in the European market in the coming years."
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easyGym, the new budget club concept from easyJet founder Stelios Haji-Ioannou, will officially open for business this summer after signing a deal with Virgin Active.
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