easyHotel Dubai, Jebel Ali, the budget hotel chain's first venture outside Europe, is to open on 1 August.

The new build, six-storey, 216-room property - inside the Jebel Ali Free Zone on Sheikh Zayed Road - will be operated by Istithmar Budget Hotels FZE, a division of the Istithmar World group. In line with the 'easy' brand ethos, rooms will be priced on the basis of 'the earlier you book, the less you pay'. The hotel's launch will be celebrated with double rooms on sale from AED99 (£17.90, €21.75, US$26.95) per night.

The hotel also remains true to the brand's 'no frills' approach, where services such as luggage storage, early check in, late check out, vended snacks and drinks and wi-fi internet access will be charged extra.