énergie opens first club in Spain as part of global expansion
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Energie Fitness
Competitive
Winchester, Hants.
énergie group
Competitive
Catford, London
star job
Blackpool Pleasure Beach
Blackpool
Coach Gyms
£15k basic + commission + Bonus
Leeds / Harrogate, UK
University of East Anglia
£21,233pa
UEA Sportspark, Norwich

énergie opens first club in Spain as part of global expansion

Franchised operator énergie is opening its first club in Spain
Launch of énergie Barcelona St Cugat is part of plans to take the chain global
Club will be operated by industry veterans Rod Hill and George Houtenbos
The pair signed a master franchise agreement with Empowered Brands, owners of énergie Fitness, to develop 75 clubs in Spain over the next 10 years
Job opportunities
Energie Fitness
Competitive
location: Winchester, Hants., United Kingdom
énergie group
Competitive
location: Catford, London, United Kingdom
Energie Fitness
£45,000 - £50,000 + commission + car allowance
location: Northern Region of the UK, United Kingdom
more jobs

The first énergie Fitness club has opened in Spain as part of a push for global expansion.

énergie Barcelona St Cugat will be operated by industry veterans and business partners Rod Hill and George Houtenbos, who in 2020 signed a master franchise agreement with Empowered Brands – owners of énergie fitness – to develop 75 clubs in Spain over the next 10 years.

Featuring group exercise studios and a gym floor, the clubs will also have boutique elements designed to provide wider choice and greater appeal to older members in particular.

These include Thé Yard 2.0 – énergie's bootcamp concept – and a multi-purpose studio for group classes, such as Les Mills, Zumba and indoor cycling.

Speaking exclusively to HCM, Hill said the Spanish énergie clubs will have a slightly different model from the UK: "We've gone for a larger footprint, with three group exercise studios," he said, "We're also looking to offer mindfulness classes in a specially designed space.

"When we signed the master franchise deal, our goal was to design a concept that would be attractive in a post-COVID-19 world in which members will look for more experiences.

"This is because expectations of consumers have been changing and, indeed, the pandemic has accelerated the need for traditional gyms and even low-cost gyms, to re-invent themselves for a different future.

The club will also have a three-tier pricing structure.

""Classic" membership will provide low-cost entry for gym membership only," explained Hill.

"The "Wow" and "Epic" membership categories will then enable the clubs to target the mid-market club sector in Spain.

"In our pre-sale, 86 per cent chose the Wow membership option," he said.

"Several years ago, the énergie brand shifted its focus from ‘low-cost only’ to a more value-driven proposition that combined exceptional service with low-cost to distinguish the énergie Fitness offer in the marketplace.

"This more inclusive brand – with its ‘Where you Belong’ messaging – appeals to younger and older gym-goers alike and we believe it's tailor-made for affluent towns across Spain."

Hill said pre-sales for the St Cugat club have been "extremely positive", with more than 1,000 members signed up by opening day.

"The positive community response to our opening shows the demand for social fitness experiences and that most people need social support to enjoy working out," Hill said, adding that future clubs are already being planned across Spain.

"We have a strong pipeline of franchisees for Spain and now the first site is open we intend to focus on franchise development," said Hill.

"We intend to grow rapidly across Spain, working with both local and international franchisees."

Sign up for FREE ezines & magazines
The first énergie Fitness club has opened in Spain as part of a push for global expansion.
HAF,FIT,IND,PTS
2021/THUMB348645_768583_625732.jpg

More News

1 - 15 of 43,531
01 Dec 2021
Boxx has launched a new generation punch bag and smart punch trackers that work with an app to bring expert training, tracking and studio-quality sessions ... More
01 Dec 2021
The Global Wellness Institute (GWI) and BBC Storyworks have struck up a partnership to create a digital film series exploring the true meaning of wellness. ... More
01 Dec 2021
The global wellness economy will grow by 9.9 per cent annually and reach US$7trn by 2025, according to new research by the Global Wellness Institute ... More
01 Dec 2021
Inclusive Fitness Boston, a health club created specifically for those with disabilities and their families, is launching a new programme to provide greater access to ... More
30 Nov 2021
The Women in Fitness Association (WIFA), is partnering with Sport Alliance to undertake a survey on gender diversity, equity, equality and inclusion in the fitness ... More
30 Nov 2021
A fully demountable stadium, designed by Fenwick Iribarren Architects and built from shipping containers, is now open and ready to host games during the FIFA ... More
Les Mills
Les Mills
21 Nov 2021
Location and cost are the top considerations for consumers when it comes to choosing a health club – while concerns about being around unvaccinated people ... More
26 Nov 2021
Two leading museum operators in the UK have partnered with an augmented reality specialist to present holographic exhibits and experiences for students around the world. ... More
26 Nov 2021
Increases in COVID-19 cases across Europe are forcing governments to introduce restrictions, which is having an impact on some parts of the Continent's health and ... More
26 Nov 2021
Exercise has been found to increase levels of endocannabinoids – cannabis-like substances produced by the human body – which in turn helps reduce inflammation and ... More
26 Nov 2021
People suffering from mild depression should be offered exercise, mindfulness, therapy or meditation before medication, such as antidepressants. New draft guidance, published by the National ... More
25 Nov 2021
Total Fitness plans to launch a new-style health club model, with plans already in the development stages, according to Total Fitness CEO, Sophie Lawler. Speaking ... More
FreeMotion Fitness
FreeMotion Fitness
25 Nov 2021
Fitness operator Crunch Fitness says it's continued its recovery from lockdowns, with membership levels across its franchised estate now exceeding pre-pandemic levels. Crunch said that, ... More
25 Nov 2021
The City of Madrid could become one of the healthiest in the world if plans by the council come to fruition. The local government has ... More
24 Nov 2021
Luxury health club operator, Third Space, has opened the doors to its latest club in Mayfair, London. Designed by Virgile & Partners Architects, the club ... More
Miha Bodytec GmbH
Miha Bodytec GmbH
1 - 15 of 43,531
Les Mills International
Les Mills International