Six-time Olympic Gold medallist Jason Kenny will be the headline speaker at this year's Flame Conference, which will focus on disruption and innovation in the physical activity sector.

The cyclist will be joined at event by social media trainer and consultant Andrew Davis, who will explore the advancement of digital and social media. Davis, who helped launch media brands BBC 1Xtra and MySpace, will also highlight the opportunities online to revolutionise the way companies in the physical activity sector interact with their customers.

Simon Moores, a futurist and information risk consultant and co-author of ‘A Digital Plan for Britain’, will look at how to keep data secure in a world where cyber attacks are becoming increasingly common.

Lessons on effective leadership will be covered by Alex Phillips, skipper of the yacht Quadstone’s victory in the 2000 BT Global Challenge. She will show how to build a successful workforce.

Additionally, Andy Miah will demonstrate how innovation will destroy and recreate active lifestyles. Chair in Science Communication and Future Media at the University of Salford, Miah will cover the future of physical activity amid an increasingly disruptive business world.

The conference, which takes place on Wednesday 28 June at the International Conference Centre in Telford, forms part of a two-day schedule with the addition of Ignite, a day of workshops on Tuesday 27 June. The event will culminate with the Flame Awards.

Steven Ward, ukactive chief executive, said: “Major new trends are taking place in society that are re-writing the rules of business.

“The presence of specialists in disruption and innovation will offer the insight for us to capitalise and drive forward the activity agenda at an ever-increasing pace.”