Massage-on-demand company zeel has furthered its Southwest US expansion, adding in services in phoenix and Scottsdale, Arizona.

"Phoenix is one of the largest and fastest-growing cities in the United States," said Zeel CEO Samer Hamadeh. "With near-perfect year-round weather, Phoenix is a vibrant community that works hard and plays hard. It will be a great home for Zeel."

The company offers in-home Swedish, deep tissue, prenatal, sports and couples massages from 8am to 10.30pm.

Zeel also recently launched in Atlanta, Georgia, and last month added Philadelphia and Las Vegas to the mix.

Zeel started in December 2012 in New York City, and has expanded to markets across the US, including Boston, Chicago, the NYC Tri-State Area, the San Francisco Bay Area, Atlanta, the Greater Los Angeles Area, San Diego, Palm Springs/Coachella Valley, Miami-Ft. Lauderdale, Palm Beach, Phoenix/Scottsdale, Denver, Washington D.C., Philadelphia, Las Vegas and Tampa. It plans to add more locations soon, including Seattle and Austin, Texas.

In October, Zeel partnered with Spafinder Wellness to become the exclusive provider of in-home massages for Spafinder Wellness customers.