zumba, the popular dance and aerobics programme, has launched a new high-intensity interval training (HIIT) workout as it expands into the UK's studio exercise market.

STRONG by Zumba is an hour-long cardio and bodyweight class in which reverse-engineered music tracks are used to match every move in class – an innovation known as Synced Music Motivation.

The brand, which is best known for its signature Latin-inspired dance workouts, has signed Olympic athlete Perri Shakes-Drayton and reality TV personality and personal trainer Ryan Libbey to front the campaign.

Shakes-Drayton said: "Music is key to any training I do. It gives me that extra boost to push me through the pain barrier. That’s why I was so drawn to STRONG by Zumba."

Libbey added: “I’m a big fan of HIIT workouts – for myself and for my clients - but this is something completely new for me. It’s a tough workout and the role the music plays in driving you to do more is really evident when you’re reaching exhaustion – you just seem to be able to keep going.”

The company is the largest fitness brand in the world, according to Zumba, and each week more than 15 million people take part in Zumba classes across 186 countries. It was founded in 2001.

STRONG by Zumba classes launch throughout the UK this month. Find your nearest class at: www.strongbyzumba.com.