Elevate Arena
Elevate Arena
Elevate Arena
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities

‘Gymtimidation’ holding back potential members

More than a quarter of Brits are fearful of going to the gym because they don’t feel confident enough to use the equipment, according to new research.

Around 26 per cent say they’ve avoided gyms either because they’re unsure how to operate the equipment or are scared that no-one will be on hand to help them. The survey of 2,000 people by Virgin Active also found that concerns about not having the right kit and feeling like the only new person in the class are also gym turn offs.

The findings help to shed light on the barriers holding back potential gym members. Although the number of adults who are members of gyms has been slowly increasing in recent years, nearly 87 per cent of the UK’s adult population are still not signed up to a club.

One of the biggest drivers of membership growth has been budget gyms, which have enjoyed rapid growth since the recession. However, the business model relies on minimal staffing levels for its low cost proposition, meaning it could be tough for budget gyms to address some of the concerns raised in the survey – such as the fear of not having staff on hand to help.

Among the things surveyed Britons said they would like to see in gym, 33 per cent want hints and tips on how to get the most out of exercising and using the equipment. Around 60 per cent want to discover new ways to exercise, while of the regular gym goers surveyed, 20 per cent are interested in re-educating themselves to help them discover new classes and routines.

Virgin Active says the findings have helped it to create a new “Get to Grips” programme based on bookable education sessions, designed to give people a taster of multiple exercise routines.

“We appreciate that first time members might feel intimidated getting familiar with all the classes and facilities in our clubs,” said Virgin Active head of fitness Andy Birch.

“It’s even true for people who have been members for a while, but fancy having a go at something completely different. These ‘Get to Grips’ classes seek to tackle those fears head-on.”

Sign up for FREE ezines, news alerts & magazines
More than a quarter of Brits are fearful of going to the gym because they don’t feel confident enough to use the equipment, according to new research.
HAF,FIT,IND,ACD,RES
303881_448214.jpg

More News

1 - 15 of 69,578
03 Jun 2026
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and ... More
03 Jun 2026
Lithuanian care operator Addere Care has launched a “wellness care hospital” in Vilnius. It's the company’s second Lithuanian site, following a hospital in Trakai, but ... More
03 Jun 2026
Australia’s fast-growing fitness network, Viva Leisure, is adding a low-cost gym brand to its already extensive portfolio. The Zoo Fit rollout starts  in July with ... More
03 Jun 2026
Speedflex has launched a strength training programme for 10 to 16-year-olds, to make it safer, more inclusive and more engaging. Built on the Speedflex training ... More
01 Jun 2026
Tewinbury Farm Hotel in Hertfordshire, UK is expanding its premium leisure proposition with the launch of Farm Club, on 15 June. Located 30 minutes from ... More
01 Jun 2026

Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, combining sport, entertainment, culture and education.

The €800 ... More

01 Jun 2026
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.  With decades of experience in immersive water-based attractions, Maelzer will ... More
29 May 2026
PureGym is encouraging people to step away from their screens and go for a walk, in a new initiative timed to coincide with Mental Health ... More
29 May 2026
Small improvements to sleep, diet quality, and physical activity, made in combination lead to a significantly reduced risk of major cardiovascular events, including heart attacks ... More
29 May 2026

Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse ... More

28 May 2026
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in Phuket, Thailand, later this year with the theme: The Science, ... More
28 May 2026
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a series of 30 tented eco-lodges and wellness hospitality operations ... More
28 May 2026
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world ... More
28 May 2026

Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and ... More

28 May 2026
Naples Beach Club, a Four Seasons Resort, has opened a 2,800sq m spa called The Sanctuary, with the design and concept inspired by the Native ... More
1 - 15 of 69,578
Elevate Arena
Elevate Arena