Les Mills UK is calling on people in the health and fitness industry to put their pulse where their mouth is and commit to taking part in a workout if they’re having a meeting at the company’s London headquarters.

CEO Keith Burnet believes it’s time for the industry to lead by example as it bids to turn the tide on inactivity. As such, all guests attending the Aldgate office for a meeting with members of the team will be asked to participate in a Les Mills class before or after the meeting.

“It still stuns me that so many people who work in the health and fitness don’t exercise or have a go at the classes and programmes their members enjoy day in, day out,” said Burnet.

“So in a bid to inspire and motivate people to experience the power of group exercise, anyone who has a meeting here in our offices in Aldgate, London will be asked participate in a Les Mills class.

“We have a range of classes for beginners to hardened fitness fans so there’s something for everyone; and coupled with a fantastic studio in our office, there’s no excuse.”

For people who really can’t commit on the day, there will be a 48 hour ‘gentleman’s agreement’ to participate in a Les Mills class. And anyone who can’t do this will be encouraged to make a £10 donation to the Les Mills Fund for Children, a charitable trust set up earlier this year to support charities and organisations that enhance the lives of children in the UK.

Whether the new scheme takes off remains to be seen, but it certainly represents an interesting concept, at a time when policymakers are beginning to explore innovative ways to get the nation moving.