Fitness first news

PureGym is encouraging people to step away from their screens and go for a walk, in a new initiative timed to coincide with Mental Health ... More

Fitness First UK is embracing digital wellness technology by installing Kip’s tap-to-activate phone controls across its UK estate. Kip tags disable selected apps when users ... More

Boutique franchisor, Tribute Brands, has signed a deal with Let’s Go Fitness to open 20 reformer Pilates studios in Switzerland. Let’s Go Fitness is Switzerland’s ... More

LifeFit Group CEO, Martin Seibold, has been presented with the Global Leader Award by the Health & Fitness Association.   This award recognises his significant ... More

LifeFit Group continues its buy-and-build strategy with the acquisition of Just Fit, which has 20 studios in the Cologne metropolitan area and one in Moenchengladbach.  ... More

Fitness First UK has launched a multi-channel brand campaign that champions long-term wellbeing over quick fixes – inviting people to discover their biological age and ... More

Fitness First is partnering with Healf to introduce a new membership, 360, which offers a personalised and longevity-focused approach. Launching this month across all UK ... More

Accessing medical and health support via health club memberships is seeing growing consumer demand in the UK, according to recent data from healthcare providers, HealthHero ... More

Fitness race organiser, Hyrox, is now taking bookings for the Hyrox cruise – the first event from Hyrox Experiences. Billed as the ultimate fitness experience ... More

In its fourth transaction of the year, Germany’s LifeFit Group has acquired three Elixia premium clubs in Berlin. Each 5,000 square foot club features modern ... More

Former Gymbox directors, Marc Diaper and Rory McEntee (now respectively CEO of Fitness First UK and chief marketing director of GymNation) have gone head to ... More

"The fitness industry is facing an identity crisis," was Anna Bjustam's opening statement as she addressed delegates at the HCM Summit 2025 in London this ... More

Physiologist and co-founder of Future Practice and Pillar Wellbeing, Oli Patrick opened the HCM Summit in London this morning with an inspiring talk about consumer ... More

Greg Oliver, CEO of Fitness & Lifestyle Group (FLG), has just spoken live at the HCM Summit. Interviewed on-stage by HCM editor-at-large Kate Cracknell, Oliver ... More

After a networking breakfast, Leisure Media CEO, Liz Terry and PureGym chair, Humphrey Cobbold, have just opened the HCM Summit at the Queen Elizabeth II ... More

Pioneering DNA-based health and wellness company, FitnessGenes, has welcomed Justin Musgrove to the company in an advisory capacity, to support new business acquisition and strategic ... More

Fitness First has become Germany’s first national training club partner of fitness race organiser, Hyrox, adding a premium sports format with a competitive edge to ... More

Mark Tweedie has joined the Devon-based Plymouth Active Leisure (PAL) board as a non-executive director a week after Justin Musgrove's appointment was announced. Tweedie has ... More

Box 12, supplier of boxing studios and programming, is going into voluntary liquidation, with Begbies Traynor Group appointed as liquidator of the current trading company, ... More

Fitness First Middle East has reopened its iconic Dubai Media City site, which closed in 2021, as a flagship wellness destination with fitness and recovery ... More

The 2025 HFA Global Report, which looked at almost 30 markets, shows that around the world more people are joining gyms and seeing fitness as ... More

Marc Diaper, previously CEO of GymBox, has been revealed as the new CEO of Fitness First UK. He will take up his post on 14 ... More

EGYM Hussle and SLM have entered into a long-term partnership that will see 182 Everyone Active venues added to EGYM Hussle’s B2B fitness marketplace. The ... More

Justin Musgrove, CEO of Fitness First UK, has announced he is moving on from the company to pursue non-executive and consultancy work, after less than ... More

Fitness First has entered into a strategic partnership with smart fitness technology specialist, EGYM, to launch “Able with Fitness First”, a personalised AI-driven training proposition. ... More