Gen X news

A report from UK Active and Les Mills has found that 43 per cent of adults are failing to meet the Chief Medical Officer’s strength ... More

The luxury travel market is being reshaped by shifting regional wealth hubs and new generations of consumers, according to a new report. Architectural firm WATG’s ... More

American men are more than twice as likely as women to increase exercise frequency in order to increase libido (20 per cent vs 10 per ... More

The Wellness Tourism Association (WTA) has unveiled the 2021 installation of its Wellness Travel Consumer Survey to help the hospitality and leisure industry gain a ... More

Wellness elements – from healthy food to fitness classes to spiritual healing – are ranked as more important for travellers under age 49 (Gen X ... More

Whether employees consider their companies to be genuinely caring about their wellness is key to boosting worker health and productivity, according to new research from ... More

Sandwiched between millennials (ages 19-33) and baby boomers (ages 51-68), Gen X consumers (ages 34-50) are being overlooked by marketing campaigns, according to the More

Marriott International has entered into a partnership with Nickelodeon, the children’s TV network, to launch a new themed resort concept. Marriott and Nickelodeon – which ... More