Purpose Brands news

Purpose Brands has announced its entry into the Italian market, having sold the franchise rights for four Orangetheory Fitness studios to Icon Palestre. The studios ... More

Anytime Fitness has opened a gym in Sydney Airport to support the 40 million travellers passing through each year and the 30,000-strong airport workforce.  The ... More

Purpose Brands has announced the signing of a master franchise agreement with ABFit to take Anytime Fitness to Saudi Arabia. Hot on the heels of ... More

Purpose Brands is launching its first Anytime Fitness club in Dubai on 1 November, through master franchisor, Purple Fitness. With the addition of the UAE, ... More

The 2025 HFA Global Report, which looked at almost 30 markets, shows that around the world more people are joining gyms and seeing fitness as ... More

Purpose Brands – the company formed by the merger of Self Esteem Brands and Orangetheory Fitness – has teamed up with the Dr B telehealth ... More

Growing the Health and Fitness Sector Together was the theme of this year’s EuropeActive European Health and Fitness Forum (EHFF), which took place on 9 ... More

Memberships of health clubs in Europe increased by almost four million in 2024 and revenues by 10 per cent. These are the findings of the ... More

Purpose Brands – the company formed via the merger of Orangetheory Fitness and Self Esteem Brands – has appointed Lauren Cody as brand president of ... More

Purpose Brands, the US$3.7 billion company formed by the merger of Orangetheory Fitness and Self Esteem Brands, has appointed Tom Leverton as CEO. Leverton most ... More