Sander van den Born news

Purpose Brands has announced its entry into the Italian market, having sold the franchise rights for four Orangetheory Fitness studios to Icon Palestre. The studios ... More

Purpose Brands is launching its first Anytime Fitness club in Dubai on 1 November, through master franchisor, Purple Fitness. With the addition of the UAE, ... More

With a new master franchisee on board, the rollout of Anytime Fitness in the Middle East will get underway later this year, with the first ... More

Self Esteem Brands (SEB) is taking its Anytime Fitness brand to France, following the signing of a master franchisee deal. Anytime France SARL, a company ... More

Self Esteem Brands (SEB) has confirmed the launch of its new brand, SUMHIIT Fitness (pronounced 'Summit Fitness'), at it sets a course to reach 10,000 ... More