Tough Mudder news

Will Dean co-founder of Tough Mudder says he's reinventing personal training with a new venture – an AI-powered fitness company called CoachCube. CoachCube delivers a personal ... More

A new all-in-one digital platform will begin offering certified, trainer-led live group fitness classes in tandem with personalised nutrition programming and wellness tracking. Called Openfit, ... More

England and Manchester City striker Raheem Sterling, UK Sport CEO Liz Nicholl and the England Netball team were among the winners of the BT Sport ... More

Virgin Active has announced a range of new offerings aimed at extreme fitness fans ahead of the upcoming Tough Mudder event season. Shaking up its ... More

Pure Gym has announced that it will partner the UK’s biggest mass participation running series “Great Run” – the latest example of a gym teaming ... More

The physical activity sector has the potential to broaden its appeal to investors and gain ‘an even bigger wingspan’ if it can demonstrate its true ... More

Virgin Active has announced the launch of its long-awaited Discovery Lab – a creative hub made up of health and fitness experts that will drive ... More

Pure Gym has become the latest major gym chain to capitalise on the UK’s insatiable demand for extreme fitness challenges by announcing a new tie-up ... More

The growing popularity of extreme fitness challenges such as Iron Man events and triathlons has led to a raft of new training tie-ups, as health ... More

Virgin Active has landed an exclusive three-year partnership with Tough Mudder that will see the health club chain offer tailored training sessions to new legions ... More