brand experience news

“2024 is going to the be biggest year for Gymshark ever,” says CEO and founder, Ben Francis following the release of year-end results that were ... More

Luxury hospitality company Jumeirah Group has appointed industry veteran Niamh O’Connell as its first vice president of wellbeing, group and corporate. Jumeirah says the move ... More

Scott O'Neil has revealed that data will play a major role in attractions giant Merlin's plans to upgrade its existing attractions and further grow its ... More

The Star Wars Galactic Starcruiser experience at Walt Disney World, Orlando, is among the winners of this year's Thea Awards. The awards – which were ... More

Experiential design firms The Hettema Group and Themespace have merged to create a new company called THG. The new creative agency is dedicated to creating ... More

French luxury brand L'Occitane en Provence has strengthened its partnership with hotel giant Accor with the launch of a new wellness concept at the Sofitel ... More

North America and Japan-based visitor attractions and businesses picked up 14 of the 19 Thea Awards this year. Organised by the Themed Entertainment Association (TEA), ... More

Global design and production agency BRC Imagination Arts has appointed Christian Lachel as chief creative officer, taking over the role from BRC founder Bob Rogers. ... More

Luxury hospitality group Rosewood Hotels & Resorts is debuting its new retreat concept Journey to Resilience, designed to enhance people’s ability to recover from or ... More

The Themed Entertainment Association (TEA) has announced the winners of its annual Thea awards, with the likes of Universal Orlando, Warner Bros World Abu Dhabi ... More

The TV show I'm a Celebrity...Get Me Out of Here! is to be used as the inspiration for a new theme park to be created ... More

Integrated wellness lifestyle company Fivelements has announced plans to launch its first standalone Yoga & Sacred Arts city destination at the Times Square Building in ... More

Self Esteem Brands, owner of Anytime Fitness, has acquired a new fitness concept with plans to franchise it worldwide. Basecamp Fitness – developed by entrepreneur ... More

Resorts World Catskills is bringing the Feng Shui-inspired Crystal Life Spa to the integrated casino resort destination in New York’s Catskills Mountains. The spa concept ... More

Brand experience provider Freeman has announced the acquisition of creative production company BaAM, expanding its business into the sports and entertainment markets. Headed by CEO ... More

South Korean carmaker Hyundai has opened a brandland in Goyang in the north of the country. The “car culture experience park” is spread out over ... More

US spa franchisor Massage Envy is taking the first steps in international expansion, with the opening of its first location outside the US set to ... More

A new visitor attraction dedicated to New Zealand’s all-conquering rugby team, the All Blacks, is set to open in Auckland in 2017. New Zealand Ruby ... More

Sport and entertainment architects, Populous, have announced a merger with Jump Studios, a London-based practice which specialises in high-concept interiors, installations and architectural design. The ... More

Starwood Hotels and Resorts Worldwide has announced that two of its brands - Sheraton and Westin - are to expand their portfolios of hotel spas ... More

Sheraton's global spa concept, Shine for Sheraton, has launched as part of a US$6bn (4.7bn euro, £3.9bn) effort by Starwood to globally revitalise the Sheraton ... More

The Amateur Swimming Association (ASA) has announced that David Lloyd Leisure (DLL) has become the latest company to adopt the National Plan for Teaching Swimming ... More

The Themed Entertainment Association (TEA) will host the annual Thea Awards Gala at The Globe Theatre, Universal Studios, Hollywood, California on 6 March. The 16th ... More