immersive attraction news

Saudi Entertainment Ventures (Seven) has revealed plans to develop and operate the world’s first Play-Doh attractions in Saudi Arabia. Seven, a wholly owned subsidiary of ... More

Triotech has secured a deal to supply its interactive ride technology for the SAGA Experience, an immersive attraction being developed in the heart of Shanghai, ... More

Fabland Valley Resort in Xiangyang in the Province of Hubei, China has opened its new "double walkthrough" attraction. The new ‘Hive Break’ is located at ... More

Cedar Fair has hailed its most successful ever year following the release of its financial results for 2019. The amusement resort operator, which has 13 ... More

Universal is bringing Super Nintendo World to both its Hollywood and Orlando theme parks, with Comcast chair Brian Roberts confirming the plans ahead of the ... More

A new Russian theme park inspired by the literary poems and fairy tales of Alexander Sergeyevich Pushkin is being created by Dutch design and production ... More

It's been a busy, exciting and often inspiring year for David Rosenberg as IAAPA chair. As he prepares to step down from the role to ... More

North American theme park operator Cedar Fair Entertainment Company, which owns and operates 11 amusement parks and five water parks in the territory, has filed ... More

A Monopoly live experience is to open in London next year, kicking off a new partnership between brand holder Hasbro and theatre producer Selladoor Worldwide. ... More

Cedar Fair Entertainment Company, which owns and operates 11 amusement parks and five water parks in North America, has reported Q2 and year-to-date results showing ... More

Veteran Walt Disney Imagineer Joe Rohde has revealed his secret to storytelling in theme parks, saying that to successfully utilise an IP, attractions creators must ... More

A new degree dedicated to experience design and themed entertainment is being launched today to coincide with the latest SATE (storytelling, architecture, technology and experience) ... More

Disney has announced a slew of new additions for its parks worldwide, including a Star Wars hotel, Marvel and Pixar attractions, and the very first ... More

Universal has shed more light on its upcoming Super Nintendo World in Japan, hosting a groundbreaking ceremony and confirming that Mario Kart will be brought ... More

Triotech has announced it’s teaming up with AMC to deliver a new attraction in Las Vegas based on Fear the Walking Dead. Coming to the ... More

Interactive dark ride manufacturer Triotech has welcomed Canadian businessman Charles Sirois to its board of directors. “Sirois is one of the pioneers of Quebec’s economic ... More

New research has suggested that some UK museums are losing their appeal, with 58 per cent of people not visiting a museum in the past ... More

Former Cirque du Soleil Chief Operating Officer Charles Décarie has been named new COO of immersive attraction creator Triotech. Décarie, who left his role at ... More

California's Great America in Santa Clara is teaming up with Electronic Arts (EA) to bring a first-of-its-kind 4D holographic experience based on the popular Mass ... More

Shouts of “Get the Crystal!” might soon be ringing through the streets of London. Rumours are circulating that a 1990s game show – featuring a ... More

The £2bn (US$3.2bn, €2.5bn) London Paramount development in Kent, UK, took the first step today (24 February) in welcoming some more down-to-earth characters to its ... More

Simulation and 4D effects theatre specialist, Simworx, has unveiled an exciting new immersive attraction. The tram-based attraction – called the Immersive Tunnel – take visitors on ... More

Designer and developer of advanced interactive and immersive attractions, Triotech, has created new interactive dark ride technology for Canada's Wonderland attraction. Montreal-based Triotech, creator of ... More

Continuum Group, the York-based designer and operator of visitor attractions has reached an agreement with design company Beijing Rainbow Sky International Science & Technology to ... More