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strategy news

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Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event ... More
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell. The change to the parent identity was ... More
Crunch Fitness has announced the launch of Crunch Reform Pilates – its own reformer concept designed to bring this fast growing, but rather expensive, modality ... More
The 20th State of the Industry Report from LeisureDB has revealed a resilient, expanding and competitive sector, the importance of differentiation and the ongoing challenge ... More
Australia’s fast-growing fitness network, Viva Leisure, is adding a low-cost gym brand to its already extensive portfolio. The Zoo Fit rollout starts  in July with ... More

Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, combining sport, entertainment, culture and education.

The €800 ... More

PureGym is encouraging people to step away from their screens and go for a walk, in a new initiative timed to coincide with Mental Health ... More
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world ... More

Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and ... More

LVMH-owned beauty house Guerlain will launch up to five spas with partners a year as part of its plan to expand globally, according to the ... More
Everlast Gyms' York site has reopened following a refurbishment to bring it up to the company’s elevated gyms status.  Owned by Frasers Group, Everlast Gyms ... More
Luxury hospitality and wellness pioneer Jeremy McCarthy has launched Leisure Alchemy, a digital platform that will provide professionals with strategic guidance on how to build ... More

Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-Iwerks, as part of a wider strategy to enhance the guest experience ... More

Solidcore, which is majority owned by L Catterton, has confirmed that it is actively exploring international expansion, with Europe representing a priority region under consideration. ... More

The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn) entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials ... More

US athletic country club operator, Life Time, says its 2026 growth strategy and outlook are on track after strong Q1 results. Revenue increased by 11 ... More
Activity levels are still rising among English adults according to Sport England’s new Active Lives Survey, which covers November 2024 to November 2025.  According to ... More
Salter Brothers Hospitality (SBH) has revealed a new spa brand, Èliva, which it plans to roll out across four luxury properties in Australia this year.  ... More
On unveiling a strong set of year-end results, PureGym CEO, Clive Chesser, says the low-cost operator is looking to build on the strong start it ... More
Boutique franchisor, Xponential Fitness, has initiated a review of strategic alternatives to maximise shareholder value, which include a sale, merger, or another strategic or financial ... More
Managing director of awarding body, Active IQ, Jenny Patrickson, is leaving to focus on consultancy, advisory and non-executive director roles. Patrickson said about her decision: ... More
Intelligent Spas has collaborated with hospitality and wellness strategy consultant Reena Sheth of Gaiia to produce a manual for implementing workplace wellness programmes, based on ... More
Holistic design and architecture practice Mendil + Meyer, based in Arizona in the US, has introduced a new division called Lām Concepts to integrate and ... More
Myzone has unveiled three product innovations that are in development as part of its expanding Motivation Technology (MoTech) ecosystem.  The new features – Strength Tracking, ... More
Amsterdam social wellness and recovery club, Renessence has reopened after an upgrade, including the addition of a gym. Imagined by Urban Gym Group co-founder, Marjolijn ... More
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