ECB to explore gaming and esports opportunities
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
énergie fitness
self-employed
Solihull, UK
YMCA Walthamstow
£19,777.03
Walthamstow, London, UK
Teqball
Competitive salary + benefits
Dublin, Ireland
star job
South Ribble Borough Council
Up to £36,876
Leyland, Lancashire, UK
star job
Embassy Summer
Competitive Salary (accommodation available)
12 nationwide locations carefully selected and many centres are located on well-known universities

ECB to explore gaming and esports opportunities

Job opportunities
University of Sheffield
£21,625 - £23,906 per annum
location: Sheffield, UK
Pendle Leisure Trust
£21,571 pa
location: Pendle, UK
ukactive
Minimum £100,000, subject to experience, plus benefits
location: London, UK
more jobs

The English and Wales Cricket Board (ECB) has embarked on a project to evaluate the potential of video gaming and esports as a platform to engage more young people with cricket.

The national governing body will look to explore how to best harness the power of gaming and find ways to utilise it to attract new, young audiences to cricket.

“We constantly monitor social trends, and keep abreast of innovation in other sports and industries, to see what can be learned," said David Mahoney, ECB chief operating officer.

"We’re keen to better understand the space and need a blend of gaming and esports knowledge, combined with strong sports rightsholder experience, to help us achieve this."

ECB has appointed sports and entertainment marketing consultancy Strive Sponsorship to help it scope the landscape.

According to esports analyst Newzoo, the global esports audience will reach 454 million during 2019 – and will grow further to 645 million by the end of 2022.

Malph Minns, managing director of Strive Sponsorship, added: “Gaming and esports undoubtedly have the potential to offer a variety of opportunities to traditional sports rightsholders, broadcasters, brands and investors.

"However, these need to be carefully navigated in order to deliver returns. We’re really excited to work with ECB to explore the potential positive impacts of both on cricket.”

Sign up for FREE ezines & magazines
Related news

ECB appoints Clare Connor and David Mahoney to senior roles

23 Jan 2019
The England and Wales Cricket Board (ECB) has made two key appointments to its executive ...

ECB to encourage 2,000 British Asian women to become community sports leaders

22 Nov 2018
Cricket's national governing body ECB will invest £1.2m in engaging women from British South Asian ...

ECB proposes 100-ball format for city-based competition

20 Apr 2018
The England and Wales Cricket Board (ECB) has revealed it is looking to introduce a ...
Active IQ
Active IQ