'Traditional sports' sector driving growth of esports
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Legacy Leisure
£10.50 to £12.00 per hour
Erewash District, UK
Education First
Competitive
across the UK
Royal Botanic Gardens Kew
£18,589 per annum pro rata
Kew Gardens, Richmond
star job
Dinotropolis
£20-£25K depending on experience.
Dartford, UK
SportsJobs4Women
IRO £1,900 (tax free) / month + 10% commissions on PT
Middle East

'Traditional sports' sector driving growth of esports

Job opportunities
Nottingham City Council
£28,785 -£30,507
location: Nottingham, UK
Live Active Leisure
£46,216 - £50,623
location: Perth, UK
Welwyn Hatfield Council
£21,362 - £23,121 inclusive of Outer Fringe Allowance pa
location: Hatfield, UK
more jobs

A report into the rapidly growing esports sector has found that the greatest increase in investments in esports over the next year will come from the traditional professional sports industry.

Two-thirds of respondents (68 per cent) to the 2018 Esports Survey Report think the involvement of traditional sports teams, leagues, investors and athletes has had a significant impact on the growth of esports.

More than half (57 per cent) believe that traditional sports will increase their investment in esports over the next year.

The finding comes on the heels of significant recent activity by traditional sports leagues and franchises, as they look to diversify their revenue streams.

These include the NBA 2K esports league – which involves the National Basketball Association (NBA) and the eMLS Cup, organised by Major League Soccer.

The report, compiled by the Sports Industry Team at law specialist Foley & Lardner, also predicts that in the year ahead, traditional professional sports sources will look to boost their investments, while advertising, sponsorships and media rights are expected to drive the most revenue growth.

Respondents also identified other developments that will support the burgeoning esports industry.

Over the next year, the majority (88 per cent) foresee the construction of more specialized esports facilities, and 47 per cent expect virtual reality esports to grow substantially.

Geographically, the top five regions expected to see significant growth in esports are the US, China, South Korea, India and Japan.

"Overall, our survey depicts a maturing industry with participants that are heavily focused on protecting and legitimising their brands as interest and investment in esports continue to grow," the report states.

"As one survey respondent put it, 'esports is in a positive but volatile place'.”

The report comes hot on the heels of the recent Olympic Esports Forum, hosted by the International Olympic Committee and the Global Association of International Sports Federations (GAISF).

During the event, the IOC revealed it has created a liaison group to work together with the esports community – seen widely as a 'baby step' towards the inclusion of competitive gaming at the Olympic Games.

According to Graham Ashton, esports journalist at The Esports Observer, there is still a long way to go for esports to appear at a traditional, multi-sport games event.

"The International Olympic Committee’s Esports Forum may help build a greater understanding about the industry, but it could also leave many unanswered questions for critics," he said.

"How do you integrate video gaming with athletics? Does intellectual property have a place at a multi-sporting event? How much government regulation is needed, and will stakeholders even accept this? The ball is definitely rolling on the esports–Olympic conversation, but we should still not expect to hear the phrase ‘pentakill’ in the summer games anytime soon."

Sign up for FREE ezines & magazines
A report into the rapidly growing esports sector has found that the greatest increase in investments in esports over the next year will come from the traditional professional sports industry. Two-thirds of respondents (68 per cent) to the 2018 Esports Survey Report think the involvement of traditional sports teams, leagues, investors and athletes has had a significant impact on the growth of esports.
SAR,COL,EAG,VID,RES,TEC
THUMB28275_176068.jpg

More News

1 - 15 of 38,710
21 May 2019
Sports psychologist Jeremy Snape and Olympic gold medallist Amy Williams are among the keynote speakers at this year's Active Uprising. Snape will draw on insights ... More
21 May 2019
The Co-operative Group (Co-op) will invest a "multi-million-pound" sum to help create a network of street gyms in areas impacted by knife crime. Working in ... More
21 May 2019
High-end boxing gym brand BXR is looking to roll out an expansion of its Sweat by BXR group exercise concept in the UK, with founder ... More
21 May 2019
There is nothing new in facility operators reconfiguring underused sports courts as gyms and exercise studios in order to cater to changing demands. Monmouthshire County ... More
20 May 2019
A new collaboration between Sport England, think tank Demos and care and housing provider Anchor Hanover looks to get the over 55s in the UK ... More
20 May 2019
UK-based The Massage Company (TMC) has signed a deal with FranGlobal, Asia’s largest franchise reseller, to open 50 massage centres across India, potentially delivering up ... More
Alliance Leisure
Alliance Leisure
20 May 2019
Exercise has been shown to have a positive impact on people's mental health, but is the health club sector doing the most it can, both ... More
20 May 2019
Scottish Secretary David Mundell has met with Lawn Tennis Association (LTA) chief executive Scott Lloyd to discuss plans to develop the sport in Scotland and ... More
20 May 2019
A survey of UK gym users has found that a third (34 per cent) of gym users said they were aware of other members at ... More
17 May 2019
Inspired to encourage children to develop a lasting relationship with plants and nature, Royal Botanic Gardens, Kew in London is all set to open its ... More
17 May 2019
The UK health and fitness industry is healthier than it has ever been, according to The 2019 State of the UK Fitness Industry Report. Published ... More
17 May 2019
Swim England and the Royal Life Saving Society (RLSS UK) have entered into a new partnership to make it easier for swimming teachers and lifeguards ... More
STA
STA
17 May 2019
People eating ultra-processed foods ate more calories and gained more weight than when they ate a minimally processed diet, according to results from a National ... More
17 May 2019
Wellness Week 2019 has kicked off in Romagna, Italy. The event will run from 17 to 26 May. Wellness Week was founded by Technogym as ... More
17 May 2019
Sportscotland has unveiled its new corporate strategy, setting out its approach to delivering an active Scotland where "everyone benefits from sport". The national agency for ... More
ukactive
ukactive
1 - 15 of 38,710
STA-Swimming Teachers Association
STA-Swimming Teachers Association