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Sales & marketing news

The Titanic spa in Leeds, Yorkshire, UK has opened a new interactive 'Play Station’ where guests can try out a wide range of skincare products ... Read more
VisitBritain as launched a UK-wide campaign to encourage the country’s young adult population to take their holiday at home. The £2.5m Join the World – ... Read more
Tourism agency VisitBritain has signed new partnership deals with two China-based travel sector giants as part of a strategy to attract more Chinese visitors to ... Read more
Budget health club operator Xercise4Less is hoping to highlight the “crisis in men’s health” by partnering with charity The Movember Foundation this month. Members are ... Read more
More than 4,000 venues are putting on 18,000 physical activity sessions today to mark the sixth annual UK National Fitness Day. Leisure venues up and ... Read more
Health club members expect wearable technology and Netflix-style workout services to “transform” their traditional gym experience over the next decade. That is the headline finding ... Read more
Spirit Fitness UK
Spirit Fitness UK
More than half of British mothers have been put off teaching their own child to swim – due to a fear of being seen in ... Read more
UK-based physical activity providers are given the opportunity to use popular Disney characters to inspire children and their families to become more active this summer. ... Read more
The Pokémon Go craze could play a hugely positive role in tackling obesity by encouraging people to get more physically active. The new location-based, augmented ... Read more
The Lawn Tennis Association (LTA) has partnered with Everyone Active to roll out touchtennis across the leisure centre operator’s facilities. Touchtennis – a simplified version ... Read more
A mysterious pop-up shop emerged in Tokyo’s famous Harajuku district in May, offering passers-by free vitamin supplements – as well as an educational experience. The ... Read more
Virgin Active has announced a range of new offerings aimed at extreme fitness fans ahead of the upcoming Tough Mudder event season. Shaking up its ... Read more
Active IQ
Active IQ
Premier League football club Southampton is planning to launch grassroots football academies in the US and Asia to build its global presence after signing a ... Read more
Fitness First has made waves across the internet with a new campaign promoting its BioScore health and fitness assessment. The video, which has racked up ... Read more
A leading technology studio in London that specialises in emerging technology is changing the game when it comes to the virtual reality. Inition – a ... Read more
US gym chain Brick has teamed up with advertising giant BBDO New York to create an innovative campaign designed to help members from ‘falling off ... Read more
Channel 4’s The Secret Life of the Zoo, a documentary focusing on the relationship between animals and their keepers at Chester Zoo in the UK, ... Read more
Alton Towers has turned UK astronaut Tim Peake’s home street into a ‘gravity-free zone’, also announcing a new space education programme to promote the upcoming ... Read more
Focus Training
Focus Training
Approximately 487,000 disadvantaged young people will become eligible for new sports equipment and experiences after Sported partnered with Sainsbury’s Active Kids. Sported is a charity ... Read more
In a move benefiting both the visitor attractions industry and Hollywood, Ben Stiller has hit some of the world’s most well-known attractions as he markets ... Read more
PayasUgym has launched an exciting new series of fitness festivals designed to showcase the hottest group classes from boutique studios. The online gym pass provider ... Read more
énergie Group is aiming to promote healthy lifestyles and positive body image through the launch of a new national social media campaign called #LoveYourSelfie. Being ... Read more
1Rebel’s new collaboration with hip activewear brand Sweaty Betty is the catalyst for the boutique chain to work with more brands in the booming fitness ... Read more
Adidas, the giant German sportswear company, is expected to terminate its sponsorship deal with the International Association of Athletics Federation (IAAF) four years early, amid ... Read more
British Military Fitness (BMF) has announced an innovative new partnership with Blacks Outdoor Retail to encourage more consumers to try al fresco fitness classes. The ... Read more
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