Interactive technology specialist Alterface has launched NOMAD, a brand new mobile action device designed to create immersive experiences and offer enhanced interactivity.

Introduced at AAE at the beginning of this month (June), NOMAD, short for New Optimised Mobile Action Device, is a wireless interactive point and shoot device, based on Alterface's patented camera-based detection technology. It can be used by hundreds of guests at any one time and enables guests to interact with on-screen media, scenery and animatronics.

The device is wireless and completely scalable, it can be shrunk down to the size of a magic wand, allowing for 'unsurpassed' levels of personalisation. Using NOMAD riders are able to shoot, point, circle and move as they make their way through the attraction. Riders can also chose to use their own NOMAD devices or those tethered to the ride vehicles, by power supply cables.

The company claims that the NOMAD 'greatly simplifies' the process of turning into any attraction into an interactive venue, as it requires no specific infrastructure or encoding technology.

"We are all very excited about NOMAD! This new and advanced wireless device will bring interactivity to the next level. It offers tremendous opportunities for any kind of attraction, adding dimension to the story and experience," said Benoit Cornet, founder and CEO of Alterface. "NOMAD perfectly fits our vision and offering of non-linear rides, bringing more freedom and customisation to visitors, and optimising space in the parks."

"With this advanced technology development we open up new opportunities in the interactive segment, from dark rides and interactive walkthroughs to entirely new creative attractions," he added," Cornet added.

In order to facilitate the implementation of this new technology Alterface has set up a creative department, offering specialist advice, technology provision, media production, game play definition and storytelling.