The Emmerdale Village Tour, designed by UK-based experiential design firm Continuum Attractions, has won VisitEngland's Best Told Story award.

The tour was one of 76 attractions across the UK to receive the accolade, which is based on VisitEngland's Visitor Attraction Quality Scheme, an assessment which grades attractions on a range of criteria including cleanliness and accessibility.

Based on the popular British soap opera of the same name, the Emmerdale Village tour takes fans of the soap on a guided tour of the set, giving them the opportunity to take photos of the outdoor sets of fan-favourites such as the Woolpack pub and the village hall.

Nikki Jacobs, general manager of the Emmerdale Village Tour, said: "VisitEngland's Best Told Story award is the epitome of what we're providing for our visitors and we're very proud to be the recipient."

"The challenge for the destination market is that visitors now expect a more immersive experience and we've worked hard to ensure the Emmerdale story is told in a manner that appeals to everyone and encompasses all that this nationally renowned programme holds at its heart - a drama built on family, friends and foes in a West Yorkshire village - our priority is that the tour includes a story that works for fans as well as those looking for time well spent," Jacobs added.

Jules Ozbek, head of Sales and Marketing at Continuum, says: "We are delighted for the team who work hard to bring the Emmerdale story alive and engage all our visitors with this exceptional visitor destination. Only three attractions in Yorkshire achieved three accolades in 2018, so we are thrilled to receive this recognition from VisitEngland."

"Our USP remains a constant, to provide exceptional engagement with our visitors and offer them a special experience that sets us apart from our competitors. The Emmerdale Village Tour sets the standard and provides a great example of how we can collaborate with organisations to help them tell their story in a truly unique way."