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Inition creates unique crowd experience for Fast & Furious Live
By Lauren Heath-Jones
The audience can dictate car speed, gear changes and vehicle customisation options simply by raising their voices or voting
Inition, a UK-based tech innovation agency, has created a live-audience participation experience for Fast & Furious Live, an exhilarating live entertainment experience based on the hit movie franchise.
The show features thrilling live-action sequences, inspired by the films, where audience members can actively participate in the events taking place on stage. It also includes a live drag race where the audience is split into teams, and given control of two real competing cars. Inition created a bespoke crowd detection engine for the show, which gives the audience the power to dictate car speed, gear changes and vehicle customisation options simply by raising their voices, or holding up different coloured voting cards at specific times. The company also developed a large crowd gaming solution, using cameras, microphones, crowd sensors and advanced motion sensing technologies to calibrate audience activity and turn it into real-time data to shape the action taking place on stage. The system also features real time visual feedback so the audience can see their choices come to life via on-screen animated 3D renderings. Dr Adrian Leu, CEO of Inition says: “Thanks to the continual evolution of technology, audience participation mechanisms are becoming increasingly sophisticated. "By devising different permutations of cameras, microphones, crowd-sensing and advanced motion sensing technologies, we can completely reinvent the live experience. With the experience economy taking hold, these types of large crowd gaming ideas should be high on the agenda for all high profile live events." The potential applications for this technology for the attractions industry includes interactive dark rides and live entertainment.
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Company Details
Inition
Inition is a pioneering 3D technology company. Underpinned by an in-depth understanding of 3D, garnered from over ten years in a rapidly evolving industry, Inition is a flexible and dynamic synergy comprising creative 3D production, 3D technology sales and 3D creative services including 3D filming, 3D printing and 3D scanning.
Address
23 Curtain Road,
London,
EC2A 3LT, UKTelephone
+44 (0)20 7377 2949Website
https://www.inition.co.ukInition, a UK-based tech innovation agency, has
created a live-audience participation experience
for Fast & Furious Live.
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