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Company profile

Serco Leisure

What we can do for you
Founded in 1988, Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, destination venues and elite sporting facilities. In 2021, we were named ukactive’s Outstanding Organisation of the Year.

Working in partnership with our national partner More Leisure Community Trust Limited (More Leisure) we operate over 40 sites and facilities on behalf of Local Authority clients, Sport England and just over 40% of all Elite Sport National Governing Bodies.

Serco Leisure is part of Serco’s UK Citizen Services business, which generates revenues in excess of £350m pa and employs more than 6,000 staff.

Key products and services
We manage local authority gyms and pools on behalf of councils in England, Northern Ireland and on the Channel Island of Jersey, but our breadth of experience covers so many other areas, including the operation of prestige National Sports Centres such as Bisham Abbey and Lilleshall, venues where elite and community sport come together.

Since 2018, in partnership with More Leisure and on behalf of WheelPower, we have been the proud operator of Stoke Mandeville Stadium, the birthplace of the Paralympic movement.

We also manage two golf courses as well as the Outdoor Adventure facility at Mote Park in Kent.

At our national centres, we offer accommodation, a range of dining options, conferencing facilities and wedding venues steeped in history. These centres are also home to various major sporting NGBs, including British Gymnastics and England Hockey.

We’re the company responsible for the original design and build for Transport for London’s successful cycle hire scheme and have provided, maintained and distributed the bikes, since the scheme’s launch. In 2021 we launched a cycle hire scheme in the West Midlands, which when fully rolled out will offer around 1,500 bikes for hire across the region.
Plans for the next 12 months
The next 12 months are all about maintaining the growth we’ve seen across the board for our sites and services in the post-lockdown era, while continuing to meet the sport and activity needs of the diverse communities we serve.

We’ll be working closely with clients to ensure their goals for 2022 align with how we operate as a business, providing services that customers want in an environment that’s inclusive for all, while building existing and new revenue streams.

Testimonial
"We have enjoyed a fantastic partnership with Serco Leisure since the contract was awarded in 2015. They manage nine facilities on our behalf and together we have opened four new facilities: Stechford, Northfield, Erdington and Ladywood, two of which won prestigious ukactive awards, highlighting the quality of these new builds.

"The knowledge, expertise and experience Serco bring is first class. In the post-COVID era, we’re confident they are the operator who will provide the level of service, variety of activity and the inclusive welcome the people of Birmingham deserve."
– Dave Wagg, Head of Sport & Development, Birmingham City Council

Key personnel
Simon Lane, Director, Leisure
Steve Nelson, Operations Director
Sally Kurton, Commercial Director
Steve Lawrence, Operations Director
Leigh Brooks, Marketing Director
Alan Elliott, Partnership Director, Projects
Dan Bradbury, Head of Business Development
Key customers
Sport England
WheelPower
Local authorities
Contact Serco Leisure
Lancer House, 38 Scudamore Road, Leicester, Leicestershire LE3 1UB United Kingdom
+44 0116 240 7500
[email protected]
https://www.serco.com/uk/sector-expertise/citizen-services/leisure-services
Connect with Serco Leisure
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