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Company profile

Les Mills UK

About us
For more than 50 years Les Mills has been leading the way in fitness. We produce 25 group fitness programmes, backed by science, to be experienced in club or at home via Les Mills+. Every week, millions of people get fit in 21,000 clubs, across 100 countries with the help of 140,000 Les Mills instructors, who bring to life programmes such as Bodypump (the world’s most popular barbell workout), Bodycombat (martial arts), RPM (indoor cycling) and Bodybalance (new generation yoga).

Product range and services
Gen Z and Millennials account for over 80% of the fitness market, with 87% exercising three or more times per week. Generation Active want power, athleticism, and fitness that serves mental and physical wellbeing. To cater to this generation, Les Mills are innovating with a range of science-backed programmes designed to launch at speed and drive engagement with younger members.

Digital is here to stay and is undoubtedly a key component of the new fitness landscape. Virtual and immersive Les Mills studios in-club provide high quality digital experiences with the added benefits of member retention and authentic, human connection.

By providing world-class experiences through group workouts and engaging with members inside and outside of their facility, we’ve helped to support thousands of clubs take the leap into digital fitness alongside a live offering via Les Mills+ and providing the tools for clubs to livestream or build their own video on demand content library with Les Mills content.

We offer world class instructor training, with seminars, group discussions, practical workout sessions and teaching practice, assessed by international trainers and presenters, followed up with ongoing development.

For our partners, we also offer CIMSPA accredited Group Fitness Management training at no additional cost – with proven strategies to maximise attendance and delivering the best member experience.


BODYPUMP™, BODYCOMBAT™, RPM™ and BODYBALANCE™ are trade marks of Les Mills.
Plans for the next 12 months
Les Mills will continue to be focused on supporting all club partners with live group fitness and digital experiences.

There’s a huge opportunity to engage with Generation Active through our new innovative group training programmes and boutique offering with 'Les Mills Conquer and Ceremony', which will remove the barriers to group fitness for nearly a fifth of all members, resulting in increased participation and engagement and driving activity beyond the studio to the gym floor.

We changed the game by combining yoga and music to create the category’s biggest programme, Bodybalance – delivered in 15,000 clubs around the world and now we’re innovating once more to help club’s grab a bigger slice of the booming mind/body category and attract the next generation of club members.

We are continuing to invest in our instructors with our commitment to training and ongoing development. This includes offering instructors a multitude of platforms to learn from which recognises progression in teaching and enables instructors to achieve mastery in the art of group fitness.

In an industry as trend-driven as the fitness sector, it’s vital to keep pace with changing consumer preferences so we’re always working on the next big thing that’s going to keep our club partners ahead of the curve.

Testimonial
“Member feedback [on Les Mills On Demand] has been phenomenal both from regular group exercisers, but also from those that have never done it before, giving them the confidence to come and try a live class when we re-open.”
– Peter Wilkinson, national sales and marketing manager, Bannatyne Group

Key personnel
Martin Franklin, Les Mills CEO, Europe
Key customers
Les Mills works with a wide range of clubs and facilities across the UK and Ireland, from the independent sector, local authorities, universities, corporate wellness providers, budget and boutiques.
Contact Les Mills UK
We Work, 1 Poultry , London, EC2R 8EJ United Kingdom
0207 264 0200
[email protected]
https://www.lesmills.com/uk/
Connect with Les Mills UK
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