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Company profile

Life Fitness

About us
For 55 years, Life Fitness has worked in collaboration with our customers to deliver tailored solutions and experiences for them and their members.

Our mission is to inspire healthier lives, and our strong heritage and brands illustrate our commitment to delivering the best products as global industry leaders.

We are driven to inspire business success, lifestyle changes and personal transformations. With five decades of learning and growth behind us, we know that innovation is essential to not only excel but to drive disruption.

We’re not here to follow the fitness industry, we’re here to lead it.

Product range
Life Fitness offers leading-edge cardio equipment, groundbreaking group training systems and premium strength training to help exercisers of all abilities to connect physically and emotionally with their fitness journeys. We have an unrivalled portfolio of high-performance products across Life Fitness, Hammer Strength and Indoor Cycle Group (ICG), tailoring customer solutions to target every segment of the fitness market.

As we innovate for the future of the fitness industry, our road map encompasses beautiful new cardio and strength products – alongside powerful digital content and comprehensive education – designed to meet the expectations of both the health club and the exerciser.
Plans for the next 12 months
We will continue to put our customers at the forefront of our business, evolving and adapting to support a fitness market that is returning to growth.
We will do this through innovative digital technologies, inspiring workout spaces and thoughtful co-creation to continuously improve the exerciser experience. Engaging exerciser experiences can lead to increased acquisition, enhanced retention and ongoing satisfaction, a winning combination for our customers.

“The relationship with Life Fitness, as a knowledgeable partner, is extremely rewarding. The emphasis of the Hammer Strength Box was really on co-creation. Life Fitness is an excellent, committed partner with a high service level. They offer intelligent solutions and market insights around customer experience. This is becoming increasingly important, especially for younger target groups to feel heard. Life Fitness has been there for us for years and we feel that our relationship is strong and familiar.”
– Gemmy & Jan Schellekens, owners of True Health Club

Hammer Strength HD performance trainers
ICG Connect System
Insignia series
Key personnel
Frank van de Ven, chief commercial officer
Steve Newell, vice president & managing director, Global Mid/Premium Clubs
Key customers
Anytime Fitness, David Lloyd Leisure,
UFC Gym, Serco, Total Fitness,
Third Space, Gymbox, Fusion,
Williams Racing, Parkwood Leisure,
Orangetheory, Clever Fit, MAC-Fit,
Hard Rock Hotel Ibiza,
Marriott Hotels,
plus leisure trusts, local authorities,
universities and schools,
independent gyms and sports teams.
Contact Life Fitness
Bijdorpplein 25-31, 2992 LB Barendrecht The Netherlands
+31 (0) 180 646 666
[email protected]
Connect with Life Fitness
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