Marketing and Sales Coordinator job with Merlin Entertainments Group in East Rutherford, NJ, USA | Leisure Opportunities
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Careers with Merlin Entertainments Group
Marketing and Sales Coordinator
East Rutherford, NJ, USA
East Rutherford, NJ, USA
Bergen County
United States
Competitive Salary
Full time
09 Jan 2020
apply now
52 NJ-120, East Rutherford
New Jersey, New Jersey, 07073
United States


Do you have the Magic in you to create memorable experiences all for the love of fun? Do you wish to cast a spell of laughter and enjoyment to the people around you? Want to join a team that creates smiles and memories globally on a daily basis? Then you have the magic to be Team Merlin at SEA LIFE and LEGOLAND Discovery Center American Dream!

Your Magical Role

As the Marketing Coordinator, you will be right in the heart of the magic, providing administrative support to the Sales and Marketing Department, planning and managing promotional, PR, social media and sales activities.


  • Takes an active role in devising and implementing group and third party sales strategies
  • Answering incoming calls and making advanced bookings, as well as coordinating group arrivals with the operations team.
  • Build sales partnerships and voucher distribution with network marketing parties such as mom blogs, PTA’s, pre-schools, childcare centers and parent & toddler associations
  • Contact key decision makers at schools/youth organizations to communicate the product and build relationships to achieve endorsement and drive sales channels
  • Manage existing third party sales accounts on a local and national level as needed
  • Develop partnerships and sell tickets through local hotels, tourist offices, tour operators and other tourist portals
  • Develop and distribute trade marketing materials
  • Trade show participation, when planned & scheduled, as necessary
  • Manage internal communications with regards to sales initiatives and activities
  • Daily, weekly, and monthly sales reporting
  • Takes an active role in devising and implementing marketing strategies, with a focus on marketing through digital channels
  • Develop and implement social media content in line with the overall marketing strategy and brand messaging guidelines
  • Develop and implement the CRM strategy, specifically email marketing, in line with the overall marketing messaging strategy
  • Assist with management of the website including regular content updates
  • Be the lead on community management, including responding to all guest reviews
  • Train internal & external teams with regard to brand & products
  • Working closely with the guest experience & commercial teams to promote teamwork and exceed secondary spend targets across the business
  • Submit and track marketing expenses
  • Assist the Marketing Manager with other marketing activities as needed
Your Magical Ingredients
  • Minimum of 2 years of experience across relevant sales and marketing disciplines such as advertising, media, promotions, and online.
  • The ability to network and influence across the leisure, tourism and business sectors.
  • A clear understanding of the local market, with a particular focus on children and parents, competitors and trading environment is also essential to the success of this role.
  • The ability to network and influence across the leisure, tourism and business sectors.
  • Data management with analytical and report writing skills.
  • Enthusiastic, boundless and infectious energy about the business and the ability to enthuse others.
  • Able and willing to work occasionally on weekends, evenings, and holidays, as needed
  • Bachelor’s degree.
  • Majors in business, marketing, communications and/or advertising preferred.
About The Benefits

In return you will find a competitive salary and benefits package (including a medical, vision, dental, life insurance, and 401(k) matching plan offering), share program opportunities, benefit from free entry to all of our Merlin attractions worldwide - which also extend to family and friends, and much more. In addition, you can expect continued growth of joining an exciting, global organization.

About Us

Merlin Entertainments, plc is a business built on fun. We are the world's second-largest visitor attraction operator. We operate over 100 attractions, eight hotels and three holiday villages in 22 countries across four continents and we run some of the best-known names in global leisure. These include the likes of SEA LIFE, Madame Tussauds, the Dungeons, the Eye brand, and LEGOLAND. Whether you are serving delicious food, working in the office, maintaining the attractions, entertaining guest or operating rides, the objective is to provide a truly memorable experience and a great day out for all members of the family. We offer flexible opportunities, in a totally unique environment.
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