1Rebel enters Middle East with two club in Riyadh, Saudi Arabia
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Leicester City Council
£8,264 - £8,997 for 12 hours per week
Aylestone Leisure Centre, Leicester
LeisureForce
IRO UK£ 2,600 per month tax free
East Coast of Saudi Arabia
Futura Learning Partnership
£27,000 - £32,000pa plus 10% bonus potential
West of England
City University of London
£30,497- £37,468
CitySport, London
Coach Gyms
£15k basic + commission + Bonus
Leeds / Harrogate, UK

1Rebel enters Middle East with two club in Riyadh, Saudi Arabia

Job opportunities
LeisureForce
IRO UK£ 2,600 per month tax free
location: East Coast of Saudi Arabia
more jobs
It became clear that 1Rebel founders James and Giles shared the same core values as us, and that they were committed to the spirit of fun, friendship and flexibility

HIIT brand 1Rebel has entered the Middle Eastern market for the first time, with the launch of two clubs in Riyadh, Saudi Arabia.

The clubs will be operated in partnership with Saudi-based Armah Sports, which has the 1Rebel rights to seven markets across the Middle East – Saudi Arabia, UAE, Oman, Egypt, Jordan, Bahrain, Kuwait.

The Riyadh sites are the first two studios to open as part of the collaboration, with four additional locations secured that have been slated to open in late 2021/2022.

Armah Sports is currently working with 1Rebel to develop a new functional training concept, REFLEX, to introduce throughout the network.

Established in 2019, Armah Sports was set up to grow the boutique fitness segment in Saudi Arabia and across the Middle East.

The company was founded by Fahad Alhagbani and Nathan Clute, both fitness industry veterans, with Alhagbani having previously founded BodyMasters and Fitness Time, the largest chain of fitness centres in the Middle East with over 150 locations.

The collaboration between 1Rebel and Armah offers future potential to also expand Armah's own boutique fitness brand, MAVERX, outside of the Middle East.

Speaking to HCM about the partnership, Fahad Alhagbani said: "For us, the number one boutique – in terms of quality, branding and image – was 1Rebel.

"We discovered that 1Rebel wanted to come to Saudi Arabia, and they had been advised to speak to me. At that point, though, we were determined to bring our own concepts to life.

“I made that position clear, but James Balfour and Giles Dean – the co-founders of 1Rebel – got on a plane and came out to see us anyway.

"It became clear that James and Giles shared the same core values as us, and that they were committed to the spirit of fun, friendship and flexibility.

"James urged me not to let past experiences prevent me from exploring new opportunities for partnerships. So we shook hands and from then on – it’s been one year now – the relationship has been great. There is no interference and they give us whatever support we need."

• To read an interview with Fahad Alhagbani regarding Armah Sports' plans – including the partnership between 1Rebel – click here for HCM Issue 10/2020.

Sign up for FREE ezines & magazines
HIIT brand 1Rebel has entered the Middle Eastern market for the first time, with the launch of two clubs in Riyadh, Saudi Arabia.
HAF,FIT,IND,PTS
2021/THUMB346925_808456_561146.jpg

More News

1 - 15 of 43,447
23 Sep 2021
People should concentrate on exercise and staying fit – rather than dieting and weight loss – when it comes to cutting the risks of living ... More
23 Sep 2021
The Themed Entertainment Association (TEA) has established an official presence in China, with a company registered in Shanghai. TEA Business Consulting (Shanghai) Co is a ... More
22 Sep 2021
Sibec Europe, scheduled to take place in Cologne, Germany, from 2 to 5 November 2021, has been cancelled. In a statement, the team behind the ... More
22 Sep 2021
Plans have been revealed for a US$400bn city which could be the home for up to 5 million people in the US. Billionaire investor Marc ... More
22 Sep 2021
Swim England has warned that 2,000 swimming pools could be lost forever unless the government and local authorities "act immediately" and invest in replacing or ... More
22 Sep 2021
Sports Minister, Nigel Huddleston, has joined gym-goers this morning to kick-off the annual National Fitness Day, with thousands of free activities taking place across the ... More
FIBO Exhibition
FIBO Exhibition
21 Sep 2021
A new high-end workspace, designed for the use of personal trainers, coaches and other health and wellness professionals, will open in central London in November. ... More
21 Sep 2021
VAT reform, adjustments in business rates and a fitness-led high street regeneration push could see the UK's fitness sector gain 5 million more paying members ... More
20 Sep 2021
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it acquired earlier this year. The new, expanded Peloton Commercial division ... More
20 Sep 2021
Half of UK adults aren't happy with their physical fitness levels, according to a study by Savanta ComRes. A poll of more than 2,000 adults ... More
17 Sep 2021
Temporary measures brought in to support businesses in the UK from insolvency during the pandemic will be phased out from 1 October, the government has ... More
17 Sep 2021
Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture and Sport in the UK – becoming the 10th person ... More
Les Mills
Les Mills
16 Sep 2021
In a major move against the gym market, Apple has revealed a number of upgrades to its Fitness+ platform, coinciding with the launch of its ... More
16 Sep 2021
Patients treated for stress in the Belgian capital Brussels will be offered free visits to museums, as part of a three-month trial designed to rebuild ... More
15 Sep 2021
Physical activity professionals in England will soon be able to access free, one-to-one learning with Google to get their digital marketing strategies in line with ... More
Miha Bodytec GmbH
Miha Bodytec GmbH
1 - 15 of 43,447
Technogym
Technogym