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£20m énergie in MENA roll-out
GSSG Holdings, the Middle Eastern master franchise owner of énergie Fitness, has approved a QR100m (£20m) roll out of énergie fitness clubs across the Middle East and North Africa (MENA).
Under the agreement are plans for three sites: Barwa Clubhouse in Qatar, Landmark in Qatar, and Cairo in Egypt - the first énergie club in North Africa. énergie Barwa opened in August and is the first énergie Fit4less club in the Middle East - énergie's 'no frills' brand.
Landmark, which consists of two separate clubs - one for men and one for women - is scheduled to open on 1 November, while the Cairo facility will open on 1 December.
The exteriors of all three clubs have been completed, with work now underway on the internal structure.
Jan Spaticchia, énergie CEO, said: "These are exciting times for the énergie Group. We only opened our first club in the Middle East in February of this year [énergie Doha Airport] and, by the end of 2010, we will have five - including the stunning énergie Villagio." (See Health Club Management magazine, September 2010, p15)
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