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All Seasons arrives in London
Accor has introduced its budget hotel brand All Seasons to the UK with the opening of the All Seasons Southwark Rose in London.
The move follows Accor's acquisition of the Southwark Rose hotel - at the southern end of Southwark Bridge - in 2003. As part of the rebrand, Accor has added 21 bedrooms to what had been an 84-bedroom hotel. There are already 73 All Seasons hotels worldwide in France, Germany, Australia, New Zealand, Thailand and Indonesia and Christian Rousseau, managing director for economy hotels at Accor, said that this was stage one of a broader expansion.
"The launch of an All Seasons property in London is part of our ongoing expansion and investment in the UK to provide varying hotel sizes and styles to suit every guest." The brand's expansion across the UK will run in tandem with that across other European countries including Italy, Belgium, Luxembourg and the Netherlands.
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