Fitness equipment supplier Anytime Leisure has rebranded this week under the name Origin Fitness, as the Scottish-based company seeks to kickstart a significant international expansion.

The business aims to increase its turnover to around £20m over the next few years and has adopted the new name in response to the growing demand for the company’s own-product range of fitness products, flooring and accessories which it designs and produces under the “Origin” brand.

“We’ve not taken the decision to rebrand lightly after building Anytime Leisure into the leading Scottish company in the sector. However, we feel it’s the right thing to do for a couple of compelling reasons,” said managing director Paul Bodger.

“While the name Anytime Leisure has served us well over the years it no longer resonates with the people we work with, who are very focused on the fitness and performance sector. We believe Origin Fitness much better reflects our core area of expertise and opportunity.”

With a strong presence in the Scottish market through its work with local authorities, hotels, health clubs, corporates and sports organisations, Origin has recently recruited several new faces to increase its profile and business south of the border.

Internationally, the firm already does business in several European countries – Poland, France, Sweden and Belgium – but wants to drive significant expansion beyond these countries. It is also in the process of identifying partner distributors in Asia, the Middle East and Australasia over the next 24 months.