rebrand news

Patmos Aktis, a Luxury Collection Resort and Spa, has opened in Greece, with a renovated and rebranded wellness offering called Ansana Wellness and Spa. The ... More

Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell. The change to the parent identity was ... More

The 20th State of the Industry Report from LeisureDB has revealed a resilient, expanding and competitive sector, the importance of differentiation and the ongoing challenge ... More

Urban Gym Group (UGG) has acquired Vondelgym Rotterdam, further strengthening its presence in one of the Netherlands’ most dynamic urban markets. Vondelgym Rotterdam has built ... More

On unveiling a strong set of year-end results, PureGym CEO, Clive Chesser, says the low-cost operator is looking to build on the strong start it ... More

It has been confirmed that Liz Clark, CEO of the Health & Fitness Association, will be leaving the organisation when her contract ends in July. ... More

Banyan Tree is adding Connection Retreats – immersive wellbeing journeys for small groups – to its signature Connections programme that was originally launched last year ... More

Xponential Fitness says it has settled two major cases out of court as it seeks to wipe the slate clean, following several years facing litigation ... More

LifeFit Group continues its buy-and-build strategy with the acquisition of Just Fit, which has 20 studios in the Cologne metropolitan area and one in Moenchengladbach.  ... More

Fifty-six former Blink Fitness gyms in New York and New Jersey have been upgraded and rebranded as PureGym and are now open for business.  Unveiled ... More

PureGym will be maintaining the momentum of its swift rollout next year, with 60 to 65 new sites planned, in line with this year’s new ... More

Sandwell Leisure Trust launched its rebrand to Kore Sandwell on Monday 17 November. The name has been chosen to represent the facilities being the core ... More

Hôtel Royal in Evian-les-Bains, France – the birthplace of the Danone-owned mineral water brand Evian – has launched its first evianSpa packages, which last four ... More

Mandarin Oriental has opened its second property in Dubai, UAE, called Mandarin Oriental Downtown Dubai in the 303-metre Wasl Tower, and the group’s first re-branded ... More

"The fitness industry is facing an identity crisis," was Anna Bjustam's opening statement as she addressed delegates at the HCM Summit 2025 in London this ... More

Events company Questex has introduced a new umbrella brand called Be+Well for its activities across all spa and beauty markets, to recognise the evolution salons ... More

Asian spa operations company, Sense of Touch, has partnered with The Fullerton Ocean Park Hotel Hong Kong to deliver treatments at the property’s newly rebranded ... More

Trafford, in Greater Manchester, UK, has a new wellbeing facility following a £20 million upgrade by operator Trafford Leisure, to improve provision and sustainability. Supported ... More

Seléne Spa and Wellness has opened its doors following a renovation and rebrand in the heart of Adelaide’s central business district. Originally opened in 2006 ... More

Stuart Angus, director of spa for Center Parcs UK and Ireland, has announced the launch of a nationwide advertising campaign that will drive non-resident guests ... More

Montenegro’s Mamula Island is now operating as Mamula Island by Banyan Tree. Originally a 19th Century fortress, the hotel will remain open for the rest ... More

As Urban Gym Group snaps up three new clubs, it says it is actively seeking partnerships and acquisitions, especially in the Netherlands, the UK and ... More

Planet Fitness, which is listed on the Nasdaq, is thought to be positioning for a takeover of European fitness chain Basic-Fit as the sector continues ... More

Everybody Health and Leisure, a charity operating facilities for Cheshire East Council in the UK, has taken over the Simply Gym site in Crewe – a ... More