Jim Graham – the former chief operating officer of The Gym Group – has joined the board of FitQuest as a non-executive director.

Graham will assist the business with product and market strategy, and advise the board on scaling the operation to deliver growth.

FitQuest is a "mini sports science lab" that measures human performance using technology, allowing gym users to assess their Fitness levels.

Commenting on Graham's Appointment, Brian Firth, FitQuest MD, said: “With his impressive background in strategy and private equity, I know Jim will be an invaluable asset to the team. I look forward to seeing what comes next.”

Graham said: “FitQuest has a long history in human performance measurement. The company is perfectly positioned to lead the way in fitness measurement and the creation of actionable fitness insight. I’m looking forward to working with Brian and his team to help take the company through its next phase of growth.”

Graham, who left The Gym Group in November after more than two years at the company, will begin his role at FitQuest on 14 August.

Read our interview with Jim Graham in Health Club Management here