Skincare brand Babor invited distribution partners from around the world to an international conference at the company’s headquarters in Aachen, Germany last month.

Almost 80 participants from 30 countries joined this year’s conference, which was themed around the slogan ‘We celebrate beauty.’

The conference celebrated the brand’s 60th anniversary and looked at strategies for the future, with an agenda that included product innovations, online strategy and international training as well as sales initiatives and best practice workshops from around the world.

“The international meeting is the key event for our partners in terms of inspiration and sharing strategies,” said Christopher Hulbach, director of international sales. “This is where we present the most important initiatives and goals to make our brand internationally successful.”