Swimming pool chemical company Bartletts has announced an all new line of chlorine products.

The new range - to be officially launched at Spatex in February 2005 - will be introduced under the guise of Brichlor, the company's long-established own brand, and known as Brichlor Super Six.

It will consist of a group of products that combine to provide the full range of pool treatment, the six main attributes of the product, says the company, being the prevention of chlorine loss to sunlight, the killing of harmful bacteria, providing crystal clear water, fighting algae, being fast acting and increasing filter efficiency.

Super Six will come with all new branding, point of sale material and customer support initiatives.

leisure-kit keyword: Bartletts