"Social media is an extension of a spa's online presence, and a strong online presence has become an important strategy in leveraging exposure, general interest and eventually, revenue for spas," says Book4Time's CEO, Roger Sholanki.

Do:

Listen to your clients; know who they are and why they're on social media so that you know how and when to engage with them.

Focus on one or two social media platforms; engage with your clients on the platforms that they use, not the ones that they don't.

Measure the effectiveness of your social media efforts; know what types of interactions are working to engage your clients and what types aren't – and then adjust your approach.

Don't:

Become a 'jack of all trades and master of none', dabbling in every trendy platform can be tempting but this approach will spread your social media efforts too thin.

Book4Time offers effective solutions for spas to take control of their social media initiatives, solutions that allow spas to manage all of their social media accounts from one convenient dashboard, schedule social media posts, track their effectiveness, and generate reports to compare the overall popularity and reach of their communications.

To learn more about Book4Time, call +1 905 752 2590, email [email protected], or visit us at book4time.com.