With ingredients including daisy and pea extracts, Elemis has launched a brightening serum designed to reduce the appearance of uneven pigmentation.

‘Advanced Brightening Even Tone Serum’ also reduces dark spots and existing imperfections while helping to minimise future formation, with clinical trials proving its effectiveness in 28 days.

Pea extract inhibits the production of melanin, the main cause of skin pigmentation, while daisy extract has a natural skin lightening effect, inhibiting the formation of melanin. Other ingredients include a bio-mimetic peptide which works with the extracts to decrease tyrosinase activity, the enzyme responsible for melanin production, thus helping to prevent future darkening of the skin.

Encapsulated vitamin C lightens existing dark spots and pigmentation on the skin’s surface, while rice silk absorbs excess sebum for a mattifying effect.

Elemis says Advanced Brightening Even Tone Serum has been developed for all ethnicities and climates to provide skin brightening all year round.