British Museum promotes Mummy exhibition with Caffe Nero partnership
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Caffe Nero Group is currently running a brand initiative in partnership with the British Museum to promote its virtual Mummy exhibition.
While the campaign lasts – until the end of September – artwork from the exhibition will feature on takeaway cups at the 70 Caffe Nero stores within the M25.
The chain has also launched a new fruit booster drink called ‘the cool mummy’ for the duration of the promotion.
Last year the group ran a similar campaign with the Tate to promote its Turner in Venice exhibition.
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Caffe Nero Group is currently running a brand initiative in partnership with the British Museum to promote its virtual Mummy exhibition.
HAM,SAM
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