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Club Med plans second Chinese resort
Club Med, the international all-inclusive destination brand, has announced that it has signed an agreement to open its second Chinese property in Guilin, Guanxi Province, in mid-2012.
An existing Relais and Châteaux resort will be transformed into the new Club Med-branded as part of the deal, which has been signed with owner ChinaPaoShan.
Due to open in pre-launch mode for the summer 2012 season, the 162-bedroom resort is to comprise a spa and two swimming pools, along with a fitness room.
Club Med confirmed the resort will become "fully-aligned" with its standards for full-year trading in 2014, with an expansion to more than 300 bedrooms planned in summer 2013.
It forms part of the group's plans to expand in China, with five sites earmarked to launch by 2015. The aim is to attract up to 10 per cent of upscale resort customers in the country.
A spokesperson said: "Three other resort projects at seaside or cultural destinations have already been identified or are in the planning stage.
"Club Med could attract 200,000 Chinese clients in 2015 and China could become Club Med's second largest market worldwide in terms of client numbers."
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