Cold fitness brand Brrrn plans expansion
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Fresh Fitness
£25,000 to £30,000pa (dependant on experience)
Skegness, Lincolnshire, UK
star job
Core Health & Fitness
Competitive salary plus commission
South East, UK
star job
Xercise4Less
Competitive
Rugby, UK
truGym
Competitive
Nationwide, United Kingdom
Everyone Active
Competitive
Frogmore Leisure Centre, Yateley

Cold fitness brand Brrrn plans expansion

Job opportunities
training opportunity
Les Mills
location: Nationwide, United Kingdom
more jobs
Our first trial was in a beer fridge, the second was in an ice factory in Pennsylvania

A Fitness studio concept which offers group exercise classes in a fridge-like environment is planning to expand the brand across the US – and eventually internationally.

Brrrn is the brainchild of entrepreneurs Jimmy T. Martin and Johnny Adamic and is marketed as the world’s first "cool temperature fitness experience".

Group exercise classes take place inside a patent-pending ‘fridge’ that provides a continuous training environment of around to 50°F (10°C).

With a single site in New York, Brrrn offers three classes: HIIT (battle ropes and dumbbell circuit series); Slide (a low-impact core, cardio and sculpting class with resistance bands, SandBells and a signature slide board); and HIIT + Slide (a total body strength and conditioning series with battle ropes, dumbbells and slide boards).

"Our first trial was in a beer fridge, the second was in an ice factory in Pennsylvania," says Adamic, describing the early stages of the process to create Brrrn.

"After seeing first hand the impact that cooler temperatures made on the fitness experience, we both realised that we were truly onto something much bigger than what we had anticipated."

Martin adds: We spent all of 2014 and 2015 gestating the concept: looking for sites, scouting the best instructors in the city, devising unique workouts that were appropriate for the temperature of our workout environment, as well as raising the capital—which was the biggest challenge."

According to Adamic, the duo are now looking to take the concept national and broaden it to the at-home market.

"Aside from expanding nationally and internationally and working on an at-home workout concept, our biggest goal is to continue to be the sole purveyors of this inimitable cool temp fitness experience," Adamic says.

• Adamic and Martin spoke to HCM about their plans. To read the full article, click here for the September 2019 issue of HCM magazine.

Sign up for FREE ezines & magazines
A fitness studio concept which offers group exercise classes in a fridge-like environment is planning to expand the brand across the US – and eventually internationally.
HAF,FIT,IND,PTS,PHR
imagesX/THUMB343201_77657_261922.jpg

More News

1 - 15 of 42,923
21 Sep 2020
More than 100 sport and physical activity bodies have sent a letter to UK Prime Minister Boris Johnson, urging him to give the sector a ... More
21 Sep 2020
Gyms in the UK are continuing to successfully control COVID-19 transmisssion, according to the latest figures released by industry body, ukactive. There were 22 million ... More
21 Sep 2020
Electronics giant LG has entered the fitness and wellness market with the launch of a new 15-inch touchscreen display created especially for the exercise equipment ... More
21 Sep 2020
Exercise has been voted the number one way the public can help the NHS – ahead of paying taxes and cutting down on smoking and ... More
18 Sep 2020
Hundreds of thousands of small companies in the UK – including those operating in fitness and leisure – are set to receive payouts on interruption ... More
18 Sep 2020
Boutique gym attendance and class bookings in some world regions have bounced back to around 91 per cent of pre-COVID levels. The figure comes from ... More
STA
STA
18 Sep 2020
The government has further extended protection from rent enforcement activity until the end of the year. The measure, in force for England and Wales, provides ... More
17 Sep 2020
Town Sports International – which operates a raft of brands, including the New York Sports Club and Boston Sports Club – is looking to secure ... More
15 Sep 2020
Wearable tech firm Formsense has secured a technology partnership with an inter-interdisciplinary team of researchers looking to help stroke survivors be more physically active. The ... More
15 Sep 2020
Les Mills has launched a trio of digital solutions to help fitness operators shift towards a hybrid model. Designed to future-proof studios and clubs, the ... More
15 Sep 2020
Sport England has launched the latest edition of the popular This Girl Can campaign, celebrating the inventive ways women have been staying active during the ... More
12 Sep 2020
COVID-19 has changed the world as we know it – and the fitness industry with it. As a result, operators have had to change their ... More
MyZone Group Ltd
MyZone Group Ltd
11 Sep 2020
PureGym has secured a £100m cash injection from shareholders to help deal with both the opportunities and threats posed by COVID-19. The move takes its ... More
10 Sep 2020
Organised fitness, sports and other leisure activities (including swimming) can continue despite the introduction of the new "Rule of Six" on 14 September – providing ... More
10 Sep 2020
A study by researchers at Emory University in the US has shown how exercise can strengthen the brain's resilience to stress through a protein called ... More
Miha Bodytec GmbH
Miha Bodytec GmbH
1 - 15 of 42,923
FIBO Exhibition
FIBO Exhibition