Could financial incentives be the key to getting people more physically active?
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
truGym
Competitive
Nationwide, United Kingdom
Everyone Active
Competitive hourly rate
Sutton-in-Ashfield , United Kingdom
Xercise4Less
Competitive
Newcastle-under-Lyme, UK
énergie group
Self-employed
Southwark SE1, UK

Could financial incentives be the key to getting people more physically active?

Job opportunities
training opportunity
Les Mills
location: Nationwide, United Kingdom
more jobs

A study by research institute RAND Europe has suggested that there is a guaranteed way to dramatically increase people's physical activity levels – by offering them tangible financial rewards.

Described as the "largest behaviour change study on physical activity" RAND charted the behaviours of more than 400,000 people in the UK, US and South Africa.

The study examined the effect of a physical activity rewards programme run by health insurer Vitality.

Vitality traditionally offers its customers "treats" – such as cinema tickets and retail vouchers – in return for regular trips to the gym, which are verified by swiping membership cards.

For the study, however, Vitality launched a new incentive with a direct financial benefit.

Called Vitality Active Rewards with Apple Watch, the programme allowed members to acquire an Apple Watch by paying a minimal up-front amount – and then reducing their monthly payments to zero by meeting their physical activity goals.

Participants taking up the Apple Watch offer increased their physical activity levels, on average, by 34 per cent – which translates to 4.8 extra days of activity per month.

Crucially, activity levels increased across the customer spectrum, regardless of health status, age or gender.

According to Vitality founder, Adrian Gore, the study proved that the incentive of not having to pay more for the watch was an effective way of increasing activity levels.

"This landmark study contributes to a deeper understanding of how people can be incentivised to live fitter and healthier lives," Gore said.

"The significance for individuals, the insurance industry and wider society is profound."

The findings were revealed at an event in London, which was attended by the UK health secretary Matt Hancock and Nobel Prize-winning economist – and author of Nudge – Richard Thaler.

Responding to the findings of the report, ukactive CEO Steven Ward said: “This unparalleled research proves that inspiring physical activity on a global scale is not only possible, but deliverable.

“This study should be at the forefront of the Health Secretary’s mind as he turns the focus towards prevention over cure. The challenge now is to develop an affordable and integrated model for physical activity that targets the communities that need it most.

“As our health and social care systems creak under the strain of an ageing society, the insurance sector has a powerful role to play in using physical activity to help us move more and age well.”

To read the full RAND Europe report, click here.

Sign up for FREE ezines & magazines
A study by research institute RAND Europe has suggested that there is a simple way to dramatically increase people's physical activity levels – by offering them tangible financial rewards.
SAR,PAC,PLY,WAT,SWM,HAF,FIT,IND,PTS,SAM,RES,TEC,PUB,ASW
imagesX/THUMB339901_843751_728724.jpg

More News

1 - 15 of 42,804
06 Jul 2020
The government has confirmed that the £320m Physical Education and Sport Premium will be made available for the next school year (2020-21), starting this September. ... More
06 Jul 2020
Boutique gym operator, Gymbox, faced threats of legal action over its bid to reopen on 4 July, with CEO, Marc Diaper deciding not to proceed ... More
03 Jul 2020
Technogym has announced the launch of live streaming and on-demand classes. The new content will be delivered via the Technogym Mywellness app. The service will ... More
03 Jul 2020
A number of gym operators are concerned that local lockdowns could come into effect in some areas of the UK before gyms reopen, further delaying ... More
03 Jul 2020
Prime Minister Boris Johnson has announced that gyms may be able to reopen in a ‘couple of weeks’. Johnson made the comments during an interview ... More
02 Jul 2020
UK consumer confidence has improved significantly since the beginning of the lockdown, with a fifth of households now thinking they will be better off in ... More
EMD UK
EMD UK
02 Jul 2020
Tenzing Natural Energy, the drinks brand behind the Tenzing Clean Air Tracker, has recently added new functionality to its free mobile tool, now enabling its ... More
02 Jul 2020
The PGA Tour has recently bought 1,000 Whoop bands for its golfers, after PGA Tour golfer Nick Watney said he was alerted via his Whoop ... More
01 Jul 2020
ukactive has announced that Active Uprising and the National Summit are going digital as part of free events programme for 2020 The events will be ... More
01 Jul 2020
Kathryn Moore, founder of Spa Connectors, has announced the launch of the Hall of Wellness Awards (HOW Awards) to recognise those excelling in their fields ... More
01 Jul 2020
Industry body ukactive has today (1 July) hosted a delegation of government and public health officials on visits to a number of gyms and leisure ... More
01 Jul 2020
Health and fitness company Ingesport – which operates the GO fit chain of gyms in Spain and Portugal – has secured an official certification by ... More
ukactive
ukactive
01 Jul 2020
Mountainside Fitness in Arizona has filed a lawsuit against state's governor, Doug Ducey, after he ordered gyms to shut their doors again for at least ... More
30 Jun 2020
Physical activity levels in England have continued to fall from those recorded at the initial phase of lockdown – partly due to schools, shops and ... More
30 Jun 2020
Franchise operator Club Pilates has shown that there is growing confidence in the US fitness and wellness sector, by revealing details of an expansion push ... More
STA
STA
1 - 15 of 42,804
British Military Fitness
British Military Fitness