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Cumbria steps up promotions
In attempt to get its tourism industry back on its feet after the foot and mouth outbreak, Cumbria Tourist Board has launched a major promotion. An extra £600,000 will be spent this year in addition to its normal marketing campaigns. This will involve e-mail and postcard campaigns, and printing 200,000 copies of a magazine to promote late spring and summer breaks. A Promotions Plus offer was advertised in a Cumbrian section of the Mail on Sunday, The Daily Express and teletext. Cumbria Tourist Board's marketing specialist, Graham Kennedy, says: 'All three are major targets read by visitors who are likely to come to Cumbria and we were able to negotiate reduced deals for smaller businesses who would not normally have access to such discounts.'
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