Deloitte: corporate wellness offers 'huge opportunity' for fitness operators globally
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Everyone Active
Competitive hourly rate
Sutton-in-Ashfield , United Kingdom
Xercise4Less
Competitive
Newcastle-under-Lyme, UK
truGym
Competitive
Nationwide, United Kingdom

Deloitte: corporate wellness offers 'huge opportunity' for fitness operators globally

Job opportunities
training opportunity
Les Mills
location: Nationwide, United Kingdom
more jobs
The fitness industry is well-positioned to serve corporate clients, resulting in a win-win partnership
– Concepción Iglesias

A Deloitte report has suggested that getting involved in corporate wellness programmes could offer health and fitness operators a huge opportunity for revenue growth.

The Deloitte Corporate Wellness Report is based on a study of the corporate wellness industry at a global level.

It found that 78 per cent of employers were looking to invest in physical activity programmes in the next three years and that most of the current corporate wellness programmes include initiatives focused on promoting physical activity.

Among the existing programmes, on-site fitness classes and subsidies or discounts for off-site gym memberships are most popular. In the US, 70 per cent of corporations include these practices within their wellness strategy in 2018.

Companies stated that their top three priorities for developing a wellness programme were to improve performance and productivity, improve employee engagement and morale and to attract and retain employees.

According to Concepción Iglesias, Sports Leader of Deloitte Spain – which conducted the study – the sector presents huge scope for health and fitness operators.

"A rich opportunity exists within the corporate wellness market, where companies are investing in programmes to attract and retain employees, to promote healthy and active lifestyles," she said.

"These programmes are becoming increasingly popular and valuable to many corporations.

"The fitness industry is well-positioned to serve corporate clients, resulting in a win-win partnership. Companies gain an in-demand, widely appealing wellness programme, while health clubs benefit from incremental traffic and higher revenue."

Iglesias added that, for the majority of the companies surveyed, the level of success in a physical activity programme depends directly on the engagement of employees.

"The programmes that can help provide this ROI will be very valuable to these companies," she said.

"To increase the investment in physical activities, companies interviewed prefer a higher quality service with a lower price so that employees perceive greater value and more flexibility in programmes."

The study also revealed that many operators have recognised the opportunities presented by the market.

A total of 56 per cent of the fitness operators interviewed for the survey consider corporate wellness a "big opportunity" for growth, while a further 36 per cent indicated that it will help increase their total revenues.

Commenting on the report, Eamon Lloyd, head of partnerships at corporate fitness specialist Gympass, said: “The Deloitte Corporate Wellness Report shows an overwhelming 92% of operators consider corporate wellness to be a big opportunity for growth which bears out what we know from our conversations and relationships in the leisure industry.

“However, as the report also shows, we know that many operators fail to make initial contact with key corporate clients or maintain the high-level communication required to ensure the success of such programmes.

“There is no doubt that bridging the gap between fitness operators and corporations is the route to success.

“We have found that our experience has mirrored many of the findings in the Deloitte report and operators who have yet to decide to open their doors to corporate wellness programmes should now feel very confident in doing so."

• To download and read the full report, click here.

Sign up for FREE ezines & magazines
A Deloitte report has suggested that getting involved in corporate wellness programmes could offer health and fitness operators a huge opportunity for revenue growth.
HAF,FIT,IND,PTS,SAM
imagesX/THUMB343077_379793_361970.jpg

More News

1 - 15 of 42,721
28 May 2020
A new report has revealed the likely timescales and shape of the UK fitness market's recovery from the COVID-19 lockdown, finding that 88 per cent ... More
28 May 2020
There has been a "surge in appreciation" of exercise during lockdown, with people turning to physical activity to improve their mental health as well as ... More
27 May 2020
Gyms and health clubs in Dubai, UAE, have begun reopening their doors today (27 May) after a two-month lockdown. Clubs are only allowed to operate ... More
27 May 2020
The historic San Siro football stadium in Milan could be demolished to make way for a brand new stadium, following a decision by Italian heritage ... More
26 May 2020
HCM understands that the directors of énergie Fitness have brought in specialist company FRP Advisory (FRP) to look at options for recapitalising the business. One ... More
26 May 2020
Planning approval has been granted for a new David Lloyd Club in Bicester, Oxfordshire. The 6,600sqm development will include a health club, spa, sports hall, ... More
STA
STA
26 May 2020
Aerobic exercise boosts blood flow into two key regions of the brain associated with memory, which can result in improved cognition even in older populations. ... More
25 May 2020
Gympass has launched a new digital platform as a response to the increase in demand for online wellness programming. Called Gympass Wellness, the platform collects ... More
23 May 2020
Austrian medical health and wellness operator, Lanserhof, has launched a programme for people who’ve had COVID-19. The regime has been designed to strengthen the immune ... More
22 May 2020
HCM can report that Europe Active's annual thought-leader conference, the European Health and Fitness Forum (EHFF), will go ahead this year alongside the FIBO trade ... More
22 May 2020
The number of people signing up for memberships at Planet Fitness has been at 2019 levels during May, according to CEO Chris Rondeau. Speaking on ... More
21 May 2020
Baroness Martha Lane-Fox, Sir Nicholas Serota and former BBC and ITV chief Lord Grade are among a new post-COVID-19 taskforce, aimed at getting the country’s ... More
Focus Training
Focus Training
21 May 2020
Gyms in England could be open in July if lobbying by the fitness industry comes to fruition. The government had initially indicated that gyms would ... More
20 May 2020
The European Union has begun setting out measures to help member nations revive their tourism sectors, as national governments begin easing COVID-19 lockdown measures. The ... More
20 May 2020
A survey by Savanta ComRes, in partnership with Sport England, has studied the impact of the coronavirus pandemic on attitudes and behaviours towards physical activity. ... More
1 - 15 of 42,721
Manchester Metropolitan University
Manchester Metropolitan University