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DiR to venture into lower-budget clubs
Barcelona-based operator DiR is set to launch a new venture in smaller, lower-budget clubs.
The privately-owned chain has a strong presence in Barcelona's health and fitness market, with 14 gyms and a pilates studio already operational in the city and a further two sites under construction and due to open this year.
Founder and CEO Ramon Canela now wants to expand the chain's offering "to offer different options to clients".
Membership at the new lower-budget clubs will cost Ä25-28 a month, with the first sites due to open in September/October this year and a predicted three to four openings planned in total for 2010. As with the higher-end DiR clubs, all lower-budget facilities will be located in Barcelona.
The clubs will measure 1,200-1,500sq m and offer a gym with CV and resistance equipment, group cycling and one studio for group exercise. Towels, shower gel and shampoo/conditioner will also be included in the price.
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