Dutch boutique brand Switch The Gym launches – has ambitious growth plans
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Palazzo Versace Gold Coast
Competitive
Main Beach QLD, Australia
Lex Leisure
Competitive
Nottingham, UK
Sea Life
Competitive
Concord, NC, USA
Legoland Discovery Centre
Competitive Salary
Somerville, MA, USA
star job
Sheffield International Venues
£10.52 per hour
Sheffield, UK

Dutch boutique brand Switch The Gym launches – has ambitious growth plans

Job opportunities
training opportunity
Focus Training
location: Nationwide, United Kingdom
more jobs
Switch offers group training with the attention and expertise of personal training, but without the expense
– Terry Labee

Dutch boutique fitness brand Switch The Gym has launched its second studio in Eindhoven, The Netherlands, just three months after opening its first site in the town of Veldhoven.

A third studio is already in the works and is due to open during Q1 2020.

Founded by Terry Labee, Switch The Gym offers a timetable of HIIT group workouts at an affordable price point.

Labee spent a decade as a personal trainer before launching the company, with the aim of "bringing the benefits of PT to those who couldn’t afford one to one training".

“Switch is for everyone who wants to achieve results," Labee said.

"It offers the fun and energy of group training with the attention and expertise of personal training, but without the expense.

Data and technology sit at the heart of the concept, which includes LED lighting and surround sound.

Labee has worked in partnership with Myzone to develop a bespoke Switch app, which utilises the heart rate tracking technology to motivate participants during their sessions.

During workouts, all members wear a Myzone belt, which sends real-time data to the app – as well as the traditional Myzone screens inside the studio.

“Data is only useful if it is user-friendly and easily understood, which is why we have developed the Switch app using Myzone’s algorithms and data," Labee added.

"The big advantage of heart rate training at Switch is that it makes all members equal because everyone trains at the same intensity regardless of their level of fitness.

“It means everyone can train together, whether they are beginner or advanced, young or old. This creates a great atmosphere in the studio and keeps members motivated during the classes.”

The third Switch The Gym studio is set to open in the city of Tilburg.

Labee has already revealed plans to expand the brand internationally into Germany and Belgium.

Jonathan Monks, director, EMEA at Myzone, added: “We’ve enjoyed working with Terry and the talented team at Switch to help them take the first steps in realising their huge ambition, and we look forward to a successful partnership as both of our brands grow across Europe."

Sign up for FREE ezines & magazines
Dutch boutique fitness brand Switch The Gym has launched its second studio in Eindhoven, The Netherlands, just three months after opening its first site in the town of Veldhoven.
CLD,HAF,FIT,IND,DES,TEC
imagesX/THUMB344548_993894_648111.jpg

More News

1 - 15 of 42,463
18 Feb 2020
A new museum, dedicated to the smaller craft used by the Royal Navy in both world wars, is set to open in Gosport, Hampshire, in ... More
18 Feb 2020
Rising workplace stress among employees has led companies to increase their investment in incentives as rewards – with wearable fitness gadgets among the most popular ... More
18 Feb 2020
David Lloyd Leisure is facing prosecution by Leeds Council over alleged health and safety breaches, following the death of a three-year-old boy in 2018. Rocco ... More
17 Feb 2020
Millwall FC has revealed designs by AFL Architects for the proposed redevelopment of its stadium, The Den, to make it "fit for Premier League football". ... More
17 Feb 2020
Lemay 's "judicious" design for an aquatics centre in Canada ensures it is not only sleek and sympathetic to its context, but that it uses ... More
17 Feb 2020
Taking part in regular aerobic exercise could decrease the likelihood of developing Alzheimer's disease in adults who are at higher risk of generating the illness. ... More
EMD UK
EMD UK
17 Feb 2020
A self-help studio marketing itself as a "first-of-its-kind self-development wellness space" will open in the heart of London in March 2020. The House of Wisdom ... More
14 Feb 2020
A report outlining membership habits and retention in the fitness sector will be released at the Sweat 2020 event next week. The Member Choice report ... More
14 Feb 2020
Premier League giants Manchester United have tabled plans to create a safe-standing area at its Old Trafford stadium. The club has made an application to ... More
13 Feb 2020
Xponential Fitness has signed a master franchise deal for its Club Pilates brand in Singapore, signalling the company's plans to expand into Southeast Asia. The ... More
13 Feb 2020
Liverpool FC has revealed updated KSS -designed plans for the expansion of the Anfield Road stand at its Anfield stadium and has begun a second-stage ... More
13 Feb 2020
A new £67m (US$86.9m, €79.8m) cultural and environmental Eden Project tourist attraction is to be built along the banks of the River Foyle, near Derry-Londonderry, ... More
Alliance Leisure
Alliance Leisure
12 Feb 2020
Sports pitches and facilities destroyed or damaged by Storm Ciara will be able to apply for emergency grants of up to £5,000 through a new ... More
12 Feb 2020
A new service aims to help workplaces across the UK tackle sedentary behaviour – and make their workforces more physically active. Launched by Active Partnerships, ... More
12 Feb 2020
The Bee Network initiative – a joined-up cycling and walking network in Greater Manchester – could provide a national blueprint for improving the nation's health, ... More
Focus Training
Focus Training
1 - 15 of 42,463