Eiffel Tower tops Instagram charts after iconic landmark revealed as most tagged tourist attraction worldwide
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Legoland
Competitive Salary
Billund, Denmark
star job
Urban Retreat
Competitive
Knightsbridge, London, UK
Sea Life
Competitive
East Rutherford, NJ, USA
Anglia Ruskin University
Hourly paid upon submission of claims
Chelmsford, UK
Circadian Leisure Trust
£10.30 - £12.41 per hour
Bristol, UK

Eiffel Tower tops Instagram charts after iconic landmark revealed as most tagged tourist attraction worldwide

Job opportunities
BeWILDerwood
circa £30,000 pa (dependant on experience)
location: Cheshire, UK
Nene Park
£25,625 to £28,034 pa (dependent upon experience)
location: Ferry Meadows
Zoological Society of London
£55,533 - £60,282 pa (dependant on experience)
location: London, UK
more jobs

The Eiffel Tower is the world's most popular attraction, according to Instagram, with the Paris attraction ranked as the social media platform's most tagged attraction.

Ranking the most 'Instagram-worthy' tourist attractions, #eiffeltower was used 5,849,737 times, followed by #lasvegasstrip at 4,802,560 and #timessquare at 3,949,217.

London, which is the most popular city on Instagram, had its highest-ranked attraction in sixth place, with Big Ben shared 3,007,317 times. The London Eye also makes the top 20 in seventh place (2,980,066 hashtags), while Buckingham Palace comes in 18th (1,127,083 hashtags).

The world's tallest tower – the Burj Khalifa – is the only attraction from the Middle East to make the top 20. It ranked fourth overall, with 3,502,116 hashtags. The Taj Mahal in 16th is the sole representative from Asia, with 1,260,502 hashtags. South America also has a single entry, with 1,539,713 tags of Peru's Machu Picchu in 15th.

The research was carried out by MacOS-native photo-integration app Motif, which analysed the number of hashtags published to Instagram since the social network's creation in 2010. It then extrapolated the data to identify the most visited destinations and cities worldwide.

"Over the past two decades, how we take and interact with photographs has changed dramatically, and this applies in particular to travels and holidays," said Motif managing director, Craig Bauer. "As we move further into the digital age, where photographs are taken on phones, viewed on screens and shared on social media platforms like Instagram, there’s greater convenience in capturing memories than ever before."

The top 20 tourist sites around the world

1 – #eiffeltower – 5,849,737

2 – #lasvegasstrip – 4,802,5603 – #timessquare –3,949,217

4 – #burjkhalifa – 3,502,1165 – #grandcanyon – 3,433,049

6 – #bigben – 3,007,3177 – #londoneye – 2,980,066

8 – #louvre – 2,897,9899 – #goldengatebridge – 2,645,651

10 – #empirestatebuilding – 2,598,69411 – #towerbridge – 2,127,742

12 – #sagradafamilia – 1,830,20613 – #statueofliberty – 1,820,337

14 – #colosseum – 1,552,29415 – #machupicchu – 1,539,713

16 – #tajmahal – 1,260,50217 – #cntower – 1,249,873

18 – #buckinghampalace – 1,127,08319 – #acropolis – 1,109,978

20 – #arcdetriomphe – 948,133

Sign up for FREE ezines & magazines
Related news
The mayor of Paris, Anne Hidalgo, called Gustafson Porter + Bowman's design concept for the park / Courtesy of Gustafson Porter + Bowman

Paris unveils historic plans for 54-hectare destination park at the Eiffel Tower

22 May 2019
The city of Paris has selected London-based landscape design practice Gustafson Porter + Bowman (GP+B) ...
The layout of the site will be simplified, and more seating areas and catering points will be offered, as will cultural elements that place the importance and history of the site into context

Four design teams shortlisted in project to 'magnify' Eiffel Tower visitor experience

04 May 2018
Four design teams have been shortlisted for a project to reimagine the Eiffel Tower's visitor ...
Popular Instagrammers were commissioned to recreate famous works in Parisian museums

Social media superstars shine spotlight on Paris

13 May 2016
The city of Paris has turned to the stars of social media to promote its ...
The Eiffel Tower is the world's most popular attraction, according to Instagram, with the Paris attraction ranked as the social media platform's most tagged attraction. Ranking the most 'Instagram-worthy' tourist attractions, #eiffeltower was used 5,849,737 times, followed by #lasvegasstrip at 4,802,560 and #timessquare at 3,949,217. London, which is the most popular city on Instagram, had its highest-ranked attraction in sixth place, with Big Ben shared 3,007,317 times. The London Eye
TOU,VAT,TEC
The Eiffel Tower is the most hashtagged visitor attraction on Instagram / Shutterstock.com